I’m sure you remember the times when you weren’t “that into Facebook,” or you didn’t “see the appeal of Twitter.” For many individuals and companies it takes a few hundred thousand people to convince them that they should jump on the bandwagon and figure out an emerging trend. It seems that in 2012, this trend is going to be podcasting. Continue reading
Guest posting is an excellent way to contribute to other blogs in your niche and get your name out there. But it won’t make any impact unless you ensure you’ve included these five essential ingredients.
Who are you catering for? If you don’t know who will be consuming your content, it’ll be a recipe for disaster. Continue reading
Recently, I wrote an article about how bloggers can use personal branding to make more money blogging. The crux of the article was that bloggers are great writers but we aren’t often very good businesspeople.
I think the same is true for public relations. Bloggers focus so much on their writing that a lot of us neglect the PR side of being a blogger. The result is that you may have a blog with good content and it might even be well-aimed at your readership (writers are taught to “know your audience” and this overlaps with the marketing concept of targeting your demographic) but you still aren’t getting much traffic to your blog, and thus aren’t making much money off advertising. Continue reading
That’s right you may notice that your Youtube Subscribers count has suddenly dropped. If it has dropped yet, it may do so in the very near future.
Now before you start crying foul let’s look at the reasoning. Continue reading
If someone where to offer me two choices for a list: 1) a list with 5000 credits or 2) a list with 500 trusted subscribers, I would choose the second one. Why?
If I were to recommend something, I would get better results with the 500 trusted subscribers. Why? Because those guys trust me. Trust is the keyword when it comes to customer/client and business/owner relationship.
In this blog post, we will take a look at various means through which we can build strong relationships with our newsletter subscribers. In effect, using a mild form of relationship marketing to establish trust and retain active subscribers. Let’s start: Continue reading