Have you ever wondered what other popular bloggers are preparing for? As we close out another year and look forward to 2013, I thought it would be nice to get a few predictions for the next year from famous bloggers and marketers. I set out to ask several of my blogging buddies to send me their predictions so I could share them with you. I’m touched by the fantastic response and would like to thank all nine of them.
There are some fantastic trends to consider here. I’ve broken it into four sections; Blogging, Social Media, Technology and Robert Dempsey lol.
So here’s what they have to share:
Blogging Predictions For 2013
For blogging predictions we have Ileane Smith, Nile Flores and Gail Gardner, all of whom are very well respected bloggers and at the top of their game.
Ileane Smith from Basic Blog Tips predicts that 2013 will be the biggest year for blogging! That’s an exciting idea:
This will come as no surprise to those of us who are blogging but I predict that more blogs will be started in 2013 than ever before. Now that Google is responsible (they said this not me) for sending quality, targeted traffic to our blogs and keeping spam under control, people will start to gain a new respect for Google+ and other Google properties like Blogger.
Video blogging and podcasting will continue to boom and we’ll gain access to tools that will eliminate any barriers to entry such as language, and learning curves that in the past, prevented us from exploring new formats and platforms.
2013 is going to be a good year, especially for those of us who are already creating content and building solid social connections!
Nile Flores of Blondish.net sees more money for bloggers and popular niche blogs:
Blogging has been around for a few years short of two decades, but until the focus on social networking came about, blogging was not mainstream. Blogging today is as mainstream as tweeting on Twitter, or using Facebook or Google Plus. Google has even changed to address the fact that computers do not make sites popular, people do. In 2013, we will see sites emerge out of various niche and more teaching for bloggers.
We may even see some new marketing and money making opportunities for bloggers. On a light heart, one prediction that will come true is I get a new theme for my site, and I know there will be some brand tweaking and revamping all around the Internet for the new year. My hope is that all the revamps are for better conversion, and not just aesthetics alone.
Gail Gardner of GROWMAP.COM shares her predictions of better local communities all the way around from geo-targeted group niche blogs:
Bloggers will take the skills they have developed and create geo-targeted group niche blogs that will benefit their local communities, provide them a way to make a living, teach others, and create jobs for many. I know this will happen because Bryan Hollis, Kiesha Easley, and I will be providing mentoring and custom sites to bloggers interested in developing them. Bloggers who are social media savvy leaders will collaborate more closely in 2013. We will finally have a tool that makes sending content viral easier. LinkedIn will be the most important social network because we will have learned that relationships and getting recommended convert far more than 100s of retweets and millions of impressions. For why see http://GrowMap.com/get-recommended.
What I mean by geo-targeted group niche blogs is explained in http://GrowMap.com/twitter-local. Examples of those kinds of sites can be found linked from http://socialimplications.com/human-connections/
What To Expect In Social Media
We have Social media covered with Kim Castleberry, Michael Q. Todd, Steven Hughes and Anise Smith. All four are very respected social media and marketing gurus and I’m honored to share their valuable insight.
Kimberly J Castleberry of Just Ask Kim has her finger on the social pulse and is here to share what’s coming. Facebook failing, WordPress is the bomb, a social media shift and watch for video to grow:
Welcome 2013! Lots of good things in store and perhaps a few that might trip people up too! Facebook is on everyone’s mind and will continue to struggle through 2013. They’ve lost their vision and focus and are now simply throwing out ideas. This was similar to what lead to MySpace’s ultimate demise. Will Facebook re-focus on its core goals? That seems unlikely while they are strapped to shareholders that demand they instead focus on looking for a profit margin.
WordPress will continue be one of the preferred platforms for solo-preneurs and small businesses with its ease of use. Once the shift to making the entire platform mobile compatible happens another strong influx of users is very likely. Some users will be put off by some of the minimalistic changes though.
Social media will finally begin to shift from being a cute bolt-on feature to being a must have in almost all businesses’ marketing game-book. With that will come a focus on true conversion and true ROI that has not previously been seen. Platforms will begin to be assessed by results rather than just popularity. This will cause some shakeup for many social media consultants that only teach the system and don’t actually know their metrics and bottom line conversion numbers.
Video will continue to be polarized… with some of the market strongly favoring it as bandwidth continues to improve… while other markets find their audience pushing back against it as that market shifts to accessing the content in times, spaces and places that are simply not conductive to watching and listening at the same time. Graphics based content and audio based content will continue to perform strongly for this reason.
Fun stuff and some shakeups ahead! Social media is growing up!
A trend I am seeing develop is success by specialization. Many social media leaders I know are developing their brand and their influence by focusing on one social network rather than trying to be “everywhere”.
People have now had a try at most of the social networks and now focus on what fits their “networking style”. It is simply no longer possible to be regularly responsive and give value on every platform. Look for greater and greater specialization and do not feel let down if people do not respond to you in the place of your choice. Focus on developing relationships with key players on your favorite social network.
Photos and short effective videos will become more dominant for marketing. Here in Japan mobile usage is becoming more and more widespread and this will be the trend worldwide too.
Steven Hughes of Geekless Tech talks Instagram, Klout, and has a longshot prediction for us.
Instagram will recover from its PR nightmare earlier in 2013, and become mainstream. Yes sometimes bad publicity has its positives. Instagram had a 5% uptick in new growth in December. Look for Facebook, the owner of Instagram, to tie in more with the mothership in 2013. That will lead to a double in growth to 200 million users by the end of 2013.
Social Influence led by Klout will once again be on the front page in 2013. While social influence and its players were relatively quiet in 2012 compared to 2011, they will make more noise than ever in 2013. They are collecting more information about us than we can fathom. While the social influence system hasn’t been perfected, it’s improving dramatically. Companies see the value in this data, and they want put their products and services in front of influencers. A tidal wave is coming. The smart money is on Klout.
Longshot Prediction – Facebook buys Twitter. Just a hunch.
For the past few years Facebook [Anise on Facebook] has had a strangle hold on the digital marketing space for sharing social media content. Moving toward 2013 this will change and Google+ will come into it’s own [Anise on G+], in the ever evolving digital marketing space. This is primarily due to some critical errors that were made by Facebook in the past year or so, AND the evolution of the Google+ platform. A few of those errors have been minimizing Facebook business page exposure due to the tweak in Edgerank, not allowing businesses to post contact information on cover pages, not allowing business pages to have a default landing page and the continuous prompt for services that have fees attached. These are things that will allow Google+ to move into the space once dominated by Facebook.
Therefore, Google+ will easily move into the space that Facebook has vacated due to poor choices that were not consumer friendly. Google+ has made great moves this year to lure the users that have been increasingly dissatisfied with Facebook Pages. Google + has integrated a lot of their services and have successfully migrated those services into the Google+ Platform. Google Local is now part of Google + creating Google+ Local, this is HUGE for local business exposure. Throw in Google Hangouts and now Google+ Communities and you have one powerful platform all under the unstoppable Google umbrella. So ultimately Google+ is the platform to watch in 2013 because they are all set to be a force to be reckoned with as only a Google company can.
Technology In 2013
Justin Germino takes on the Tech side for us. Justin has more than proven himself in both blogging and technology and has earned the respect of bloggers like me to corporate sponsors.
Justin Germino of Dragon Blogger give his technology predictions for Tablet/Ultrabooks and Windows 8:
iOS will finally get multi-user support in 6.1 or 7.x iOS version allowing multiple user profiles which lets it catch up to Android 4.2
Ultrabooks will combine the best features of tablet/ultrabook like the Dell XPS12 to be the ultimate in portable convenience. Tablets will gradually become more ultrabook like and ultrabooks more tablet like, I think eventually tablets themselves won’t exist. The keyboard is still needed.
Windows 8 will start getting more apps and adoption once the apps come, the unified OS across tablets, phones, desktops will work as designed. App company feuds with the Windows App Store will fade, since Google Play and iTunes app store have similar standard restrictions.
Wide Range Of 2013 Expectations
Robert brought a lot of great foreknowledge to the table so I thought we’d give it a separate section.
Robert Dempsey of Dempsey Marketing says mobile devices will go Super Nova in 2013! Google+ is a game changer, Social Media trumps traditional SEO, marketers will find snail mail again, the QR code come back and more…
Based on market research and what we see with our clients, I see a number of things hitting full swing in 2013.
First off, mobile has been maturing over the years. In 2013 is going to really take off, and a majority of traffic to websites will come from mobile devices. Cellular providers are helping this trend with cheaper, “all you can eat” data plans. Mobile devices are prolific, and quickly becoming the choice for the on-the-go consumer. Just look at the trends in tablet and tablet/phone hybrids. It’s going super nova in 2013.
Secondly, social is now very mature, and has changed the face of SEO. Once Google started pushing Google+ on the world, SEO was changed forever. Social will dominate over SEO and become THE channel for connecting with today’s consumers. This just makes sense as we humans are social beings, and are by nature connected to one another. Today’s technology ensures we’re connected 24×7. Companies not able to handle this will be branded “old school” and laughed off the playing field.
Thirdly, direct mail will make a comeback. This is assuming that the U.S. postal system doesn’t completely collapse in bankruptcy. Barring that, it’ll come back. Why? Because people love getting stuff in the mail. Now I’m not talking sending people a bunch of crap, I mean super targeted messaging that drives people online. QR codes will finally be seen as useful as consumers understand how to use them.
Fourthly, big data has been a trend for some time. We have a lot of computing power at our disposal thanks to Amazon and other providers. The time of the geek is nigh. Look for scarily targeted, real-time advertising to be accessible to the common man, and be used. Hello data, where did privacy go? Oh yeah, she left a while ago…
Finally, companies will get better at multi-channel marketing. Everything we see with our clients shows people coming from diverse sources – direct (ads, mail, email), social, and SEO. Traffic sources are as fragmented as a stained glass window, and will continue to be so. Companies that understand and embrace this fact will become marketing hydras – something we’ve seen coming for years. My sincerest hope is that we will have better tools than spreadsheets to help us measure it, and that they’ll be affordable.
That’s a lot of insight revealed by some pretty respected people in their fields. Now I’d love to hear your thoughts, your predictions and questions. We’re here for you and your comments are always welcome.