Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the Internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all, why would so many website be linking back to your website if it isn’t in reference to great content or because you offered great content? This will help your company website shoot (or eventually make its way) straight to the top of a search engine results page (SERP). This makes dofollow links extremely important; so important in fact that many companies have hired an expert or a team of experts just to make sure these dofollow links happen. Continue reading →
I’m sure you remember the times when you weren’t “that into Facebook,” or you didn’t “see the appeal of Twitter.” For many individuals and companies it takes a few hundred thousand people to convince them that they should jump on the bandwagon and figure out an emerging trend. It seems that in 2012, this trend is going to be podcasting. Continue reading →