This post will show you a nice technique to insure new list subscribers receive your best content while, at the same time, keeping them engaged and impressed. On top of that, you won’t need to create a bunch of new content to accomplish this.
We’ve all written those epic posts only to run across them later when we have many new readers and wished they could see that great content now. Well, the same thing happens with email lists and I’m going to show you how to solve that little issue using an autoresponder.
Hot Blog Tips just recently made some big improvements to our newsletter, which is now the Hot Blog Tips VIP List. So last week, as an example, I sent out a great tip on A Simple Technique For Easy Twitter Shares Of Your Blog using a free WordPress plugin and a free online tool. I believe that’s a tip new subscribers can benefit from but if they subscribed after September 20, 2013, they won’t see that issue without searching our archives; until now…
So we want great content to live forever and we want new subscribers to stay engaged (and impressed) right from the start. I use and recommend AWeber($) and the ease of the following process is one of the many reasons why.
Types Of AWeber Email Broadcasts
First, real quick, let me explain the three types of emails we can send to subscribers with AWeber.
- Follow Up Series: The Follow Up Series is one or more emails pre-written and scheduled to go out, in timed intervals, to new subscribers. The first email in this series will normally be the welcome letter, sent immediately after subscription confirmation.
- Broadcast Messages: This is a message that you send once to your list or a portion of your list. These emails (broadcasts) can go out immediately or we can set it up to send on a future date and time. This is what I use to send tips to our VIP List each week.
- Blog Broadcasts: This feature allows us to send our list an automatic update with recent blog posts we’ve published on our blogs. I don’t use Blog Broadcasts right now but I could, for example, send subscribers a weekly email with links to all of the posts published on our blog for that week.
The type of broadcast (emails) we’re going to focus on here is the Follow Up Series. I already have a single message setup in our autoresponder – the welcome letter. So now I don’t want new subscribers to miss out on last week’s awesome tip and AWeber makes it possible for them to see it, even though it has already been sent. I simply add it to the Follow-Up Series as message number two.
I scheduled that second email to go out at least three days after they received their newsletter and between 9AM and Noon on Fridays. Our regular “Broadcast Messages” go out on Mondays now so new subscribers won’t be overwhelmed with emails from us.
How Many Emails Should We Add To The Autoresponder?
The number of emails to set-up in your email autoresponder is really up to you but I recommend you only send your very best content. Subscribers have trusted us with their private email address and it’s important to respect that and only send epic emails that will blow their socks off. The same this applies for EVERY email we send but picking the best of the best is a good idea when it comes to the AWeber Follow Up Series.
Not Using AWeber?
I believe this technique can be used with other premium auto responders; I only use AWeber for my list management so that’s where my expertise comes in. If you’d like to try AWeber, I’d be honored if you’d use my affiliate link($) – it won’t cost you a penny more to do so.
See It In Action For Yourself
If you’d like to see this process in action, I invite you to subscribe to the VIP List, you won’t regret it.
Over To You, My friend
Do you have an email list? Are you using a premium list management service? Which one? Is this autoresponder technique something you might try and, if so, will it work with your current service (If other than AWeber)? I live for your comments so feel free to comment using the standard WordPress system, Facebook or Google Plus – just click the appropriate tab below.
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