When we’re establishing our authority, it’s
important imperative that we build it on a solid foundation. That foundation begins with our online reputation. Without it, we’ll never truly achieve authority or influence. Let me give you a couple of examples:
We’ve all seen the blog posts on SEO, there are a ton of them. How many of them actually know what they are talking about? Anyone can find other posts and articles on the topic and put what they’ve read into their own words but if they’re not ranking themselves, who are they fooling? Most of us can see at a glance that the blog is struggling with SEO themselves.
Blog posts on traffic are another one that stands out. I recently rejected a guest post offer because the blogger wanted to write about driving traffic. That’s a great topic but when I visited his blog it was blatantly obvious that he had no real traffic. That not only hurts his reputation but would have hurt mine if I had allowed that post on my blog.
Make Money Blogging Posts
This one is almost laughable in a lot of cases. We see new bloggers each month popping up and want to “teach” others how to profit from their blogs when they haven’t generated any revenue themselves. They hope their readers will sign up for every affiliate program they recommend and really begin to earn a profit. His is about as deceitful and dishonest as it gets.
Product Review Posts
Okay, just one more… You may have noticed our recent theme change; while looking for theme to use, I came across aÂ Genesis child theme review that almost sold me on it. Then, while reading some of the comments, the author admitted he had actually never installed or tried the theme because he wasn’t usingÂ Genesis. WTH? How can we review something we haven’t used? Shouldn’t we try and test a product before e recommend it? Reputation counts and a lot of bloggers are throwing it away without any thought.
I could go on and on; if we’re going to develop authority on a topic, it’s a good idea to have a little experience and knowledge on what we’re writing about. When we’re trying to “fake it until we make it“, our influence weakens and slows, if not stops, our growth.
The Right Way To Blog About A New Experience
When we see bloggers writing beyond their expertise, it’s not always an attempt to deceive others; it’s often derived from excitement and eagerness. So when we’re super excited about something we recently discovered and just have to blog about, we can. Let’s take a look at a couple of ideas;
Make It Are Case Study
If you want to write about list building, for example, and you just started a list yourself, you can still blog about it. You can treat it as a real-time case study and allow your readers to experience and grow with you.
Bring In An Expert
Or you can bring in a real email marketing expert in the form of an interview or question and answer post. We can blog about anything that we’re excited about but don’t forget, people can see through anÂ impostor. Just be honest, you can maintain long term respect with it.
What’s Your Experience?
Have you run across phony success stories of regurgitated content from a blogger that obviously has very little experience with? (No names or links please, let’s keep thinks friendly) Do you think this hurts their reputation? Can you think of other ways bloggers can write about their excitement without coming across as a fraud?
Our Three Part Online Reputation Series
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