Many Internet Marketers could take a few lessons from bloggers. When we think of cross-promotion something like two sites pitching in on an ad campaign comes to mind. They reduce marketing costs by dividing the cost and exposure between them.
Many bloggers begin cross promoting before they even know what cross promotion is. It’s simply a natural result of the expansive networking bloggers use everyday. Here are some of the cross promotion tactics bloggers use on a daily basis:
By joining forces bloggers are finding it almost second nature to help promote each other. Many times this is an automatic exchange that isn’t planned or discussed. Getting other blogs to promote your site is a fantastic way to enhance each other’s credibility, increase advertising exposure and boost both blog’s traffic.
WordPress plug-ins like Top Commentators, Comment Luv, Who is, and Recent Comments sponsor cross promotion initiated by the other blog. Bloggers use the Do-Follow plug-in to encourage others to join the process.
Another form of cross-promotion bloggers are great at is self cross promotion. The goal of any blog is to keep visitors on our site as long as possible. We want them to comment and then go to other content available from our site. This leads to new relationships and increased exposure to ads. It’s a simple matter to insert a link to a previous post when we’re writing a new one. Plugins that allow us to insert things like ‘related posts’ and ‘most feedbacks’ are very effective ways of increasing site visit times.
Bloggers are exposed to self cross promotion tools immediately with archives, categories, tag clouds and sitemaps. All are also designed to direct traffic to other areas of our blogs. Successful blogging creates expert cross promoters and networkers.
I’m sure I’ve missed examples of cross promotion, can you think of any? Which work best for you?
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yo, hotblogtips.com great name for site)))
First off let me say that I love this theme, it’s simple, is extremely fast and your header rocks.
As for thinking of other ways that we cross promote, I’m absolutely stuck as to my best knowledge I think you covered them all. I will be following this post with interest to see what others have to say.
Thanks Sire, hopefully I can keep that header. I purchased it from iStockphoto and then emailed them to clarify the terms. I can’t use it as a logo but I believe it’s ok like that. If they don’t answer soon I’ll have to start looking for a replacement.
Well, I’ll keep my fingers crossed for you buddy. I hate to see that one go.
I never thought of it like that, but you’re absolutely right. Bloggers are GREAT cross marketers. It’s interesting how individuals are now applying old school marketing techniques in this new medium, the internet. LOL
Great observation Vizio. Old school marketing techniques – I like that.
.-= Brian Hawkins´s last blog ..Brian D. Hawkins – A Name You Can Trust =-.
People are doing cross promotion to attract more audience than they would in their own site. Promoting on other networks of the same niche is pretty much a staple for all marketers.
It’s true Jannice, a staple for all marketers. Bloggers need to be marketers to some degree to. Good point.
.-= Brian Hawkins´s last blog ..Brian D. Hawkins – A Name You Can Trust =-.