Business Blogging – Considering A Blogging Partnership
One of the things that I most love about blogging as well as affiliate marketing is that it’s always evolving and changing. That’s not to say I don’t find myself overwhelmed sometimes trying to stay ahead of the curve, but overall it is one of the things I most love. And this isn’t the first time I find myself circling back to an idea that I thought was dead because I am constantly changing and evolving too.
In November, I wrote a post for Hot Blog Tips titled, “Going Beyond PayPal – Accepting Credit Cards on your Blog.” In that post I discussed helping my mom find a PayPal alternative to accept credit cards. Life though, as it often does, has its own plan and we never did get that project going, which was a blessing of sorts. So, to be completely honest, I haven’t even thought about new blogs or accepting payments, because I’ve always leaned toward affiliate marketing. But, here it is, almost August (where has the year gone?) and I’m entering into a new partnership.
Blogging Partnerships – Pros & Cons
Like anything else in life there are pros and cons to partnerships. Many years ago I tried to partner up with someone and it failed miserably. I’ve been hesitant to revisit the idea ever since. But my best friend recently approached me about partnering up on a site and after several long discussions and considerations we are taking the plunge and going for it. In deciding to go ahead with the partnership, below are some of the things that we considered.
- Strengths and Experiences - To me, this is one of the most important things because we can both do what we love and steer clear of the things we don’t particular like doing. There are days I procrastinate because I keep putting off the tasks that I don’t enjoy. I rather like the idea that we both get to do what we are good at and pass the stuff that we don’t like to the other.
- Diverse Opinions - Our diverse opinions on a topic that we are both passionate about can make the site, as well as the partnership stronger and well rounded. Speaking strictly from friendship, we both have similar business practices and we like this particular topic. But, that being said, we like it in different ways, which can be an asset to the business partnership. As a working example, the site happens to be about crystals and crystal healing. I am mesmerized by crystals and their health meanings and benefits so I enjoy the marketing aspect while my partner is a certified crystal healer and wants to work with people. Clearly, we have completely different strengths on the same topic so it makes for a good combination. Still, yet, that is not to say there won’t ever be disagreements and that is of course one of the cons – the potential loss of a friendship if the business fails or if we are faced with something that we don’t agree upon and can’t find a compromise. The strongest partnerships are based on honesty and clearly defining expectations.
- Strength in Numbers - Two people working on one project lends strength in numbers. Combining knowledge as well as financial resources is positive. In the partnership that I mentioned failing earlier in this post, we had too many of the same strengths so we were constantly stepping on each other’s toes. While some may disagree, for me, that is a con that I learned the hard way. The old adage, “Too many chiefs and not enough Indians,” sums it up quite nicely.
- Dividing Profits - Depending on your outlook, sharing the profits with someone can be viewed as a con. I personally am all for sharing the profits when it means I can work on something I love while not having to handle those tasks that I don’t particularly love.
- The Breakup - The biggest cons to consider – if you want to branch out from the main site and create a sister site, will that be a problem? What happens if one partner wants to keep the site and the other wants to call it quits? These are questions you need answers too before you even start.
The pros outweigh the cons in my decision to move forward with this blogging partnership. But the most important piece of advice I can give you is to treat the business as a business. A formal contract should be drawn up and hashed out so that both partners are very clear on what is expected of the other and the business as whole.
Have you ever partnered up with someone on a blog? What were the pros and cons? Was it a friend or acquaintance? I’d love to hear your thoughts.