You can’t please everybody, so don’t even try.
Be honest with yourself when you decide what, how and why you write in your blog or on your website or even in your marketing materials. You will want to be genuine with your audience and the only way to do that is to own it. You can try to fake it, but I don’t suggest that because it will make your life harder than necessary. It may even cause you to put…
You have a great product or service and you know who your audience is (or have a vague idea). The problem is that you aren’t quite sure how to capture their attention with heart tugging headlines or a spicy sales pitch. That is because your approach is all-wrong. You aren’t using the words that elicit a reaction, create an instant attraction or peak their curiosity. You aren’t writing for them at all- you are writing for yourself.
This may seem…
Ever see one of these name drop posts?:
“What Richard Simmons Can Teach You About Blogging”
“What the Ghost of Christmas Past Can Teach You About Social Media”
Basically, these boil down to someone who has nothing to do with the post’s topic….teaching you….about…the post’s topic. That’s clever and fresh, right? Wrong.
Everyone’s done one of these posts. ProBlogger’s done it. David Risley’s done it. Copyblogger’s done it about a dozen times (my personal favorite? Johnny B. Truant and the…
Success is in the mind of the beholder.
Measuring the success of a blog can be quite ambiguous and it should be based on the long term and short-term goals of the individual or business.
Consider how you measure the success of your blog.
Is it by…
the number of visitors?
the number of comments?
the Retweets?
the links from other bloggers to your posts?
How you assign a value on any one of these items depends on WHY you…
As I floated around the blogosphere this morning, enjoying my coffee, commenting on a few articles, tweeting, cleaning out my inbox, you know…. my usual morning rituals, I found that a particular site I left a comment on tried to add me to their email list just because I left a comment. Bad move in my eyes.
I left a couple of comments on a site that I hadn’t visited in a while. I have cut way back on my…
So many of us English speaking and writing bloggers neglect to realize that international customers may not use English as a first language, and we are missing out on international sales for our eBooks because they are not translated. So, why wouldn’t we want to capitalize on sales by simply getting a translation of our information products? I know I would.
Demographics:
Yes, most bloggers are in the US according to demographics. But depending on your niche, these numbers may…
We all know that rarity is one of the factors that determines value. If there is only a limited amount of something to be had, the people who want it will covet it that much more.
This is part of what makes diamonds and Ming vases and Picassos command the prices they do. It’s not simply the fact that the item is beautiful – beautiful things can be found anywhere, for much less money. It’s the combination of beauty and…
