Reduce bounce rates

Five Easy Ways To Decrease Bounce Rates For Your Blog

Every blogger dreams to keep the visitors on their site as much time as possible, which means the readers find your blog interesting and useful. Often a blog does not reach more than 1-1.5 pages per visit; in fact, users come in, read the post, and then run away (one pageview is a “bounce”). This is pretty normal for a blog, but there are some techniques that can help decrease the bounce rate and increase the pageviews in a single session.

Build Many High Quality Articles

This is always the same suggestion that you find all over the web, but it is still the first factor to consider when you create new content for your blog. And the more posts you write, the more information is available to both your visitors and the search engines. Be original, unique and supply interesting topics for your readers.

Important: Write for the reader, not the search engines.

If you can produce new quality content with regularity, your audience will stay longer in your blog, increasing pageviews and decreasing the bounce rate.

Use A Related Posts Plugin

WordPress offers a large number of plugins that can display a list of related, most viewed or most commented on blog posts.

I recommend a related post plugin and depending on your needs, you might consider a most viewed or most commented plugin. Keep in mind, however, a most viewed or most commented-on plugin will cause the same posts to continue to receive visits, thus remaining the most read. This will make new posts harder to grow due to guiding traffic to the same few articles all of the time.

Interlink Articles

This technique is often overlooked but it is extremely effective! It consists in simply linking your posts to each other when they meet the same topics or share the same tags.

Internal linking may be more effective than using only a “Related Posts” plugin alone, as the link is immediately immersed within the article and not a separate area below the content or in the sidebar. It may also be more effective in SEO terms, as you can choose how many and which posts interlink, along with it’s anchor text.

While you write new articles, keep the interlinking manual and do not use automatic plugins (such SEO Smart Links, for instance) as this drastically decreases the loading time of your blog and can have an adverse effect when it comes to Google.

Divide The Posts In Your Homepage

If you display your posts in their entirety on your blog’s homepage you increase the risk of higher bounce rates. As the visitor comes to your blog, they can see and read your latest articles and may be leave right away, without visiting any other page of your site.

I recommend you publish a preview of several of your posts on your homepage, so the visitors must click on the “read more” link, visiting more pages of your blog in order to see the entire article.

Finally, an interesting technique is to break up a long post into more articles with different publication dates. If you wrote an article of 5000 words, it’s probably better to split it into 2 or 3 posts (Part one, part two, part three, etc.), in order to avoid boring your users with a too long reading.

Each post will be linked to one another accordingly, helping increase your pageviews and decreasing the bounce rate. This will also create suspense among your readers, which will wait for the next part of your post to be published.

Add A Search Box To Your Blog

A search form is included in most blog themes, but if not you can use the free service offered by Google Custom Search. The Tag Cloud is of little use nowadays, and in some ways even Matt Cutts does not recommend it.


Remember to put the user at the center of your attention. Forcing them to jump too many hoops on your site just for the sake of more pageviews is a dangerous practice but gently guiding traffic helps everyone. In the long run it is perhaps better to receive less pageviews, but more satisfied readers!

What Do You Think?

How important are pageviews and bounce rates to you? Are there other methods you use to improve your numbers?

Image courtesy of Danilo Rizzuti /
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About Erik Emanuelli

Erik blogs at NoPassiveIncome on how to make money online. Follow this link to visit his site. He's working hard to write interesting content on Smart Marketerz blog, about internet marketing and social media. Circle Erik on Google+.

  • Rahul Kuntala

    Hi Eric,

    When it comes to decrease bounce rate.. we should first understand why someone bounces away from the blogs.

    Main reason could be: attracting someone who is totally unrelated to your blog topic.

    So it’s always better to focus ONLY on knowing your readers and then creating the laser focused content for them.

    One more tip is: create a series posts. This will make more readers to come to your blog (if the content is good).

    • Erik Emanuelli

      Thanks for adding those points, Rahul.

      But I think that it is highly unlikely that a visitor comes to your site via Google and then bounces away because the content is totally different from what he is looking for (unless this user made an image reasearch and comes to your blog just for the picture), and the same for directly visits or for referral traffic.
      Don’t you think so?

      The main reason why someone bounces right away from your blog could be poor content, right?

      Thanks for the series posts tip, this is something like I already mentioned in the article.

      • Jason Mathes

        It could be a mix of both poor content – or they were searching for something and your content was “close” to what they were looking for.

        I know I have a relatively high bounce rate all because of one article on my site! And it isn’t relevant to what people are actually looking for – but still they click on it like mad.

        And I haven’t mis-represented the article at all. Sometimes its the way human nature works. – MAYBE just MAYBE this content will have what I’m looking for! Then they click on the link – then *poof* hit the back button as soon as they realize that the content wasn’t what they are looking for.

        So make sure you review your Analytics – and tweak if necessary!

        • Erik Emanuelli

          You’re right, Jason.
          When I started blogging, I created a lot of posts with low quality (in my opinion), while now the quality of my articles raised (well, also here in my opinion), so truly I need to check Analytics and clean some old content not worth to be displayed anymore in my blog.
          I already did it time ago, but it is time to take a look at it and clean again.
          So yes, keeping high quality content is always the big first suggestion, in order to have readers glued at your site! 😉

      • Karo

        Before I add my comment below I just want to say that you’re not completely right that a visitor can’t be un-targeted because they found you through the search engines. In fact I am almost sure that most blogs get a lot more than normal un-targeted traffic from the search engines because many take this common message of write for readers and not the search engines too seriously.

        We have many people set up blogs without doing any research whatever into the topic to even find some profitable keywords to target with their posts. And too many write posts without bothering about targeting keywords and optimizing the posts; all in the name of writing for readers. And so many even when their top referral traffic is the search engines their bounce rate are very high because too many of their posts are not targeted. And generally bloggers write more than a little too many off topic posts on their blogs. All these result most times in un-targeted traffic and therefore increases bounce rate.

        When you write off topics and write posts not optimized it’s very likely that you’ll be found for keywords not related to your blog topic and what do you expect when a non-targeted visitor visits your blog? Leave as fast or faster than they came!

        A big problem is that many people think writing for the search engines and writing for your readers have a significant difference, in truth it doesn’t not; not if all you do is white hat SEO. In fact if you do good SEO you’re helping your readers also.

        What is SEO really about?

        Before starting a blog do a good research to determine the keywords your target audience uses to search for information. Finding these keywords is not just preparing for search traffic but also making sure that you write to target the EXACT information (search keywords) your audience wants.

        Create your blog to target primary keywords in your niche and write keyword focused content only. At least 90% of your posts should be. So that your site becomes something of a single resource and when visitors arrive they can relax on your blog to learn because they can find answers to most of their information needs there. This decreases bounce rate and increases the time visitors spend on your site (assuming your content is good) which is another important matter.

        For example I address blogging for beginners. I wrote my articles from the ordinary basic topics to advance topics like the ‘meaning of blogging’, ‘introduction to blogging’, ‘benefits of blogging’ ‘blogging as a career’, ‘what is WordPress’ (all these are actual search for keywords) all through to how to get a blog to make money. This way all the different stages of beginner bloggers (those considering blogging but yet to start a blog, those ready to start a blog and looking for the step by step process of setting one up, those who already set up a blog seeking how to grow traffic and make money and those looking to improve on their traffic and income) can land on my blog and relax to learn all about starting a blog to make money. Like Pat Flynn one of the REAL successful bloggers of has advised that building a single resource is the best way to go.

        Optimize your posts and the right readers will find you and appreciate your content instead of be irritated of having wasted their time.

        Interlink your articles and build outbound links, another criteria of SEO and you help more readers to find your blog and find articles that will help them. Follow Google’s guidelines and you please them and your readers. Use keywords in your posts but in a way that it still reads naturally and not noticeable that you’re repeating a particular word. Write optimized titles but still make it interesting. Build links naturally without spamming etc…

        So there’s no write for readers only or write for search engines only. They go effectively together to ensure you achieve the goal of your blog.

        Another thing that likely increases bounces is writing misleading titles in an effort to be smart. I have found sites on the first page of Google promising a different information in their titles only to click to the blog and discover the posts has no information related to what I wanted.

        • Erik Emanuelli

          Wow! A huge and solid comment here!
          Thanks Karo!

          I agree with what you said, because it is true that you need to write for readers, but it is obvious that you must consider the SEO basic rules.

          There are many plugins that help you optimize your articles, as SEO Pressor or SEO WordPress by Yoast.
          You just need to concentrate producing useful content to your readers, then you can control and optimize your posts for your keywords.

          I believe that the targeted use of tools such as Analytics helps a lot to see where you are wrong and where you are doing the right thing, according to the percentage of bounce rates and visits, like Jason commented.

          The feedback from your readers is also important. I found that from the moment I began to produce high-quality content (in my opinion) I started to receive comments, feedback, social signals and confirmation that the content was actually helpful to my visitors.

          Then of course the experience counts for a lot. There are bloggers who focus a lot on the design or layout of their sites, there are those who optimize their content too much, or those who only write for readers, and not for search engines.

          It’s obvious that the truth lies somewhere in between and the success will arrive for those bloggers, who with their mistakes and experiences, will learn the little “secrets” of blogging and how to please everyone: readers, search engines, advertisers, etc..

          Everyone can find their own way and needs different time, otherwise, as you said, there would not be just few successful bloggers, but many!

          Thanks for your comment, Karo!

          • Karo

            It’s my pleasure Erik. And it’s a good reminder that I should sign in more often into my Google Analytics to see what’s going on. I have an in-built traffic monitor that usually gives me almost all the data that I need that I forget to login to Analytics regularly.

            The thing with bounce rate is there are so many things that could cause it that sometimes it’s hard to tell for sure. You might just be getting it because you get a lot of direct traffic but since you don’t post regularly they leave immediately; whereas you could be thinking it is caused by something else and therefore start changing something already working well for you.

            You can also be getting high bounce rate for the simple fact that you write lengthy articles. Usually long articles almost seem boring for people who don’t have the patience to learn. So for lengthy articles, you either have many people leaving without reading it or many people bookmarking them to come back to it.

            Should you then stop writing lengthy articles because of that?

            I for one don’t like breaking posts except they can be discussed as different topics under one primary topic. So my articles (even comments most times) are always lengthy; I can’t help it even if I want to because I like to write to make sure I break everything down so all my readers can understand the point or points to the article.

            So my resolve is those who really need the information will find it useful and be thankful for the details. Those who bounce because it’s too lengthy for them, they’re those who will likely never take action. I mean someone who is serious about making money blogging wouldn’t find an article that provides the information he or she needs about making money blogging and be scared off by the length. Or would he/she?

            So I don’t really obsess over bounce rate I just do my best to provide value and make good effort to help the visitor find their exact information needs on my site.

  • Ileane

    Hi Erik, great tips! I don’t use a related post plugin right now for some of the reasons you stated. And I certainly agree that using SEO Smarts links is not a good idea.
    Embedding video and podcasts are a couple of tips I’d like to add. They also increase the time spent on page which is another feather in your cap when it comes to Google.

    Thanks for the post Erik!

    • Erik Emanuelli

      Hi Ileane,
      thanks a lot for your kind words!

      It’s a great tip you added, to include video and podcasts, and
      it comes by a skilled blogger in this field.
      I need to start to produce videos and add them to my blog and YouTube channel. I just want to learn more about the tools I need to use.

      Do you believe that visitors spend more time on a page embedded by video or poadcasts than a blog page with text-only content, based on your experience? (As well as to receive more feedback and social signals, perhaps?).

      Thanks a lot for your comment,
      I really appreciated it! :-)

  • Lisa

    Nice post Erik. I would agree with Ilene on the video’s, since reading one of her posts I tagged and titled mine and they showed up next day on my Google alert. It does make a difference. I would also add – page speed. If the site or page is too slow I know I don’t stay.

    • Erik Emanuelli

      Yes, definetely Lisa.
      As I mentioned in my comment to Ileane,
      I will start to make videos.They do really convert a lot,
      above all if you create something that will help your audience.

      And thanks for adding the page speed factor, I do agree with you.
      A slow site is a boring site! 😉

  • Jack

    After making a good article and for having low bounce rate it is best to use blasting content in post.I think If your content is too good then it attract your visitors to go your website and make your blog monetize also.

    • Erik Emanuelli

      That’s right, Jack.
      In order to reach success a blogger needs to produce interesting and well written articles, or he will soon lose readers (or he will never gain traffic).
      So be careful to produce high quality content, right?

  • Aditya

    Dividing the posts in homepage proves much better than having posts on different pages.And adding a search page although is a good idea but i think most of the readers don’t go through it and use it frequently.

    • Erik Emanuelli

      Hi Aditya,
      I do agree that inserting just snippets of blog posts in your homepage is better than full displayed article.

      But I do not agree that internal search engines in a blog are not used.
      I use them a lot in different blogs I visit, in order to search articles per keywords.
      Don’t you use blog search box at all, Aditya?

      • Aditya

        No Erik,till now i haven’t used a search box to find the particular blogs.I have subscribed all the blogs which i am commenting on to get updates whenever there is a new one.

        • Erik Emanuelli

          Thanks for your reply, Aditya.
          I guess it is a matter of how to search for content in a blog.

  • Chiranjeev

    Nice tips Eric,

    Interlinking Article and Using Related post plugin is really easiest way to decrease bounce rates. Thanks for the tips.

    • Erik Emanuelli

      Hi Chiranjeev,
      I am glad you liked the tips included in my article.

      Do you have some other advice to share, in order to increase pageviews and decrease bounce rate in your blog?

  • Mairaj Pirzada

    Awesome post Erik!
    Really, it’s something worth and useful. I’d like to add my own tip to reduce bounce right here; use popular posts widget and make use of attention grabbing headlines with it. So, that those posts could grab attention intelligently!
    Thanks for your tips, would love if we could stop worry about the bounce rate and worry about our readers’ needs! That’s all.

    • Erik Emanuelli

      Hi Mairaj,
      thanks for your kind words! :-)

      And that’s a good tip about displaying the popular posts plugin with catchy headlines.
      Can you please suggest one?

      • Mairaj Pirzada

        Yup, there are some plugins let you add popular posts widget in the sidebar of your blog. But, I’d prefer the following one;

        That’s a cool plugin! And I think, CopyBlogger itself uses it. BTW, awesome post. Nice to see you here, and would love to see you more higher.

        • Erik Emanuelli

          Thanks for the suggestion, Mairaj.

          I use WordPress Popular Posts in one of my niche sites, but in my main one I use “Posts By Tag” plugin, which let me display posts by tag.
          I have set my Posts listed in my sidebar with tag “featured”, so I can change them anytime and display the ones I like more, without being bounded to most commented or most viewed.

          Thanks for your kind words! :-)

  • Sai Krishna

    Explained very nice points Erik! Your writing style is simply superb. When it comes to the topic, decreasing bounce rate. I would like to add some of my tips here, Internal linking, Related post widgets, Detailed content, clean design and navigation is enough to decrease bounce rate.

    • Erik Emanuelli

      Thanks a lot, Sai Krishna.
      Your kind words are much appreciated!
      I agree with you, a clean design with easy navigation help surely decrease the bounce rate of a blog.
      Thanks for adding that!

  • Naveen

    Most of the cases poor landing page, worst loading time will cause high bounce rate and also traffic from UN-targeted niche will also create high bounce rate.

    • Erik Emanuelli

      That’s right, Naveen.
      Other than high quality content, your posts should also be optimized for targeted keywords, related to what your audience are looking for.
      And yes, also loading speed of blogs really matters!
      Is your site fast enough? :-)

  • Jessica Johnson

    I was able to decrease my bounce rate only after I had enough articles in my blog to keep people there. I did add the Insights Plugin which links to internal articles and that helped too. Thanks for your ideas.

    • Erik Emanuelli

      Don’t you think that a plugin which automatically interlink to old posts, could affect the loading speed of your blog, Jessica?
      I do not know Insights Plugin, but SEO Smart Links Plugin was popular, and then avoided from bloggers like plague!

  • Laura

    As long as I sell what I have to sell, I wouldn’t mind if my bounce rate would be high, but do you know what the problem is? Google cares if the bounce rate is high or low! :( So you should be very concerned in this matter

    • Erik Emanuelli

      Well, Laura, it is a matter of points of view.

      If your main goal is sell, then yes, you should not care about high bounce rates (and however you may still improve your landing pages).
      But if you focus on building reputation and authority, with a community around your blog, then your bounce rate is very important!

      Don’t you think so? 😉

  • Ashish

    Hello Eric,
    I use nrelate plugin which shows related post at the end with the thumbnail,the plugin is much better than other plugin like YARP etc.I would like to add here write catchy title and interlink with your post,so that readers can get attracted and hence it helps in reducing bounce rate,Anyway thanks for sharing this exceptional article.

    • Erik Emanuelli

      Hi Ashish,
      I am glad you liked the article!

      Writing catchy headlines are important, but it is more important to respect the expectations of your readers when they click on your posts!

  • Karo

    Okay now to add some more tips I use and the result. I’ll try to keep it short this time.

    The easy way out is not always the most productive. Some people have mentioned using Related post plugin to display related post, which I think is great.

    But you get even better results when you hand pick your related post yourself. I prefer it when I can blend in links within my content posts to read naturally. But when I can’t I hand pick related posts and add them at the end of the article. Sometimes I put them on my sidebar instead as “Related Pages”. What I often do is I use the Paint tool in MS word to create a background and write the post title on it and save as an image then I use that image to link to the appreciate article (I know using a better tool I can make it come out better though). The first month I started this I went from 16,990 page views in February to 23,341 page views in March and I only had about 1,000 difference in monthly traffic.

    Finally I’ll advice to keep things as real as possible when doing anything on your blog and for your blog and you’ll be safe, I mean it.

    Take the interlinking posts for example, only link to posts that ACTUALLY RELATE to the topic in question else the reader of that page is likely not going to read it even if he or she clicks to the post out of curiosity.

    To do this right I saved all the titles of the articles I have written on in a notepad (and keep adding to it as I publish new articles) then before starting to write a new post I go through the list to see if I’ll find articles that relates to the topic I am able to write on to link to. If I do then I add them, if I don’t, then I don’t add links to the post. But I usually find at least 2 articles that relate and you will too if you’re targeting your niche properly and don’t write off topic too often.

    • Erik Emanuelli

      Hi again Karo,
      and thanks a lot for adding your tips.

      Using manual methods is always better, but it is also a question if you have the time to do the things you have suggested.

      It’s obvious, as I said in my comment to you before, that every blogger will focus on certain points to be made, and each will devote different time, depending on the strategies.

      Also writing a long post that is useful to the readers takes a long time, for istance!

      Thanks a lot for sharing with us your secrets! 😉

      • Karo

        Variety is good! They say variety is the spice of life didn’t they? :)

        My best advice to any blogger would be do what works best for you and focus more on that. But if it’s obvious you’re not getting the results you want then it’s time to adjust.

        The time involve in blogging and the hard-work is why we say Blogging is serious business and not for the lazy person!

        • Erik Emanuelli

          Definitely blogging is not for everyone and is not for the lazy persons.

          The charm of making easy money online has attracted and attracts more and more people nowadays, especially with the economic crisis.

          From 30 million blogs in 2005, we are now at 300 million in 2012. Can you imagine this?

          Therefore only a crumb of these will be successful and will be worthy of reading and be followed.

          Originality, quality, passion, hard work : all truth that a blogger should be aware of in order to succeed in his mission.

          Thanks for the comment, Karo! :-)

  • Kaila Breeland

    I think that if Google cares if the bounce rate is high or low, then you should as well, because you will not increase your ranking otherwise. You should definitely try your best to decrease the bounce rate, so that people actually stay on your page and comment as well.

    • Erik Emanuelli

      That’s right, Kaila,
      this is exactly what we are discussing everyone here! 😀

  • Matthew Horne

    There is also another issue with google analytics script for some sites, google recognizes this and added an optional timeout line to the script, but you have to add it yourself, I linked the post via comment luv if you would like to check it out.

    Some sites can have say, services where people can bookmark it, click buy now, go to paypal and that would count as a bounce. Even though that person engaged.

    • Erik Emanuelli

      Hi Matthew,
      thanks for pointing out that and I really appreciate the link you added to your article. Really interesting.

      This is useful to blogs with landing pages!

  • Peter

    We must keep the headline of the article too attractive and eye-catchy so that readers get convinced to view it an read. The internal content should also hold some meaning and be factual and not mere exaggeration. The audience would surely stick back to the website with a strong niche.

    • Erik Emanuelli

      The headline of the article should reflect the content of it,
      otherwise the audience will remember that and will be unlikely to check your posts again.
      Thanks for the comment, Peter.

  • zara

    Analyzing the traffic flow and determine why actually a visitor bounced away, can be a very confusing thing. Sometimes there is nothing wrong with out content, or design or anything. The referral where the visitor are coming from plays much more important role ind determining why the bounce rate is jumping up.

    • Erik Emanuelli

      I agree with you, Zara.
      Sometimes the referral is a factor of increasing bouncing rate or not.
      StumleUpon for istance, or Google images are just two examples.
      Do you have any other ones?

  • sunny

    Thanks you so Much Erik for posting such an Informative article , I found your blog when I was looking for seo tips to Increase website Traffic and seo Tips to Decrease Bouncing Rate. You blog is extremely helpful seo beginners and People facing Low Conversion Rate.

    Do post some conversion Optimization tips too :)

    • Erik Emanuelli

      I am glad you liked the article, Sunny.
      And I am happy you find Brian’s blog very useful.
      Hot Blog Tips is a fantastic source of information for every beginner or expert bloggers.

  • Suneeta

    Great post Erik! It is true that most of the blogs face high bounce rates especially due to lack of knowledge as to how to attract the visitors and let them stay on the blog for longer time as well as entice them to explore the blog. By producing high quality content can be an effective way to decrease the bounce rate.

    • Erik Emanuelli

      Producing quality content is one of the factor to consider when you need to decrease the bouncing rate of your blog.
      Be sure to follow the tips included in this article, in order to improve the pageviews of your site.
      Thanks for the comment, Suneeta.

  • Peter

    Hey Erik,
    I believe internal linking is much more effective than we think it to be, when it comes to decreasing the bounce rate. Personally I don’t find dividing a lengthy post into parts is all that effective. I don’t even care to read through posts that are split into parts. Instead, making each part an engrossing sequel to the previous post, without hinting of it in the latter, is what I think makes the long post interesting to read about. Surprise the reader, the reader will surprise you back by staying long.

    • Erik Emanuelli

      Hi Peter,
      thanks for sharing your point of view.
      Also the element of surprise attract the readers, it is true!

  • Steve S.

    Great article. I like the idea of breaking up longer articles into multiple posts. I’m using that for a piece I’m working on right now.

    The problem with doing it is the blogger who is desperate for pageviews and cuts up a short article. Its frustrating to read 1000 words on ten pages.

    Unless the article segment makes for a complete read on its own, don’t break it up. Pageviews are important for growth, but not at the expense of quality writing and ease of use for your readers.

    • Erik Emanuelli

      Hi Steve,
      I am happy you liked the tips in this article.

      It is suggested to cut long posts only when they are over 3000 words, at least. Right?

  • Samuel

    The design one’s blog needs to be of high quality in order to bring the bounce rate down.

    High bounce rates are caused on boring and not engaging blogs.

    I have an excellent design on Internet Dreams, and my bounce rate is low because of it. That is my two cents.

    Good article Erik.

    • Erik Emanuelli

      Only a good design does not keep the reader in a blog, if he does not find the information he is looking for. I refer to quality content.
      Don’t you think so, Samuel?

      But yes, a great design surprises visitors at the beginning.

  • Sam

    Yes you are correct, writing fresh and good content is a major point when it comes to blogging and is almost suggested by everyone as a basic remedy to improve the conditions of a blog. Content is the true king for a blog and it will surely heklp to decrease the bounce rate if the readers like it.

    • Erik Emanuelli

      “Content will always be the King!”.

      This statement is really popular between all bloggers, but the truth is this is the very basic rule to follow for a successful site!

      Thanks for the comment, Sam.

  • Clemence

    Wonderful tips!High quality blog is depends on how to design og your website.Thanks for sharing and it is really helpful for me about how to manage my blog.

    • Erik Emanuelli

      Remember to add quality content to the nice design of your blog, Clemence! 😉

  • James

    It is true that most of the blogs face high bounce rates especially due to lack of knowledge. Interlinking Article and Using Related post plugin is really easiest way to decrease bounce rates & other think please avoid lengthy article that leads to high bouncing rate.

    • Erik Emanuelli

      Hi James,
      I am glad you liked the article.
      Are you using these strategies in your blog in order to decrease bounce rate and increase pageviews?

  • James

    Interlinking our articles makes great sense to me as it maintains the flow of the content posted on the blog and in a way also helps the readers stay connected. There is not much problem while a new new topic to write because it may be on the lines of the previous one.

    • Erik Emanuelli

      Correct James,
      interlinking the content is great to invite readers stay longer on the site.

  • Nicholas

    Very informative and helpful post, Ana. Very glad to have found you! I appreciate how you clearly laid out what bounce rate is before providing your excellent tips. Looking forward to learning more from you!

    • Erik Emanuelli

      Hi Nicholas,
      the guest post was written by me, not Ana… 😉

      So glad you liked the tips included in the article.

  • Linda

    Great share Brian , this information is really needed among all Bloggers , Bounce rate , Bounce rate is the important factor to be seen in every blog/site , though you get enough Backlinks and if your bounce rate is higher then your will loose the identification to Google , so try to reduce the Bounce rate for future benefit , awesome article on it…Really thanks for your awesome ideas and tips to reduce Bounce rate

    • Erik Emanuelli

      Hi Linda,
      glad you liked the content.

  • Joe Seals

    Very good information. I am always concerned with my bounce rate as I am in a service industry. i started my blog to help improve my bounce rate (Lower it) and from what I can tell so far is that the interlinking of posts have the highest affect on keeping people from leaving after one page visit. So far it is working.

    Thanks for sharing this useful information!

  • Erik Emanuelli

    Interlinking articles is really powerful, if used correctly.
    Thanks for your comment, Joe! :-)

  • Nancy

    Bounce rate is something I’ve been struggling with for quite some time now. I find that having a related posts plugin which utilizes pictures and having content with titles that readers can’t help but click really reduce the bounce rate. Do you have a solution for the most viewed widgets showing the same posts all the time due to it’s age?

  • prabhat

    nice tips. my bounce rate is almost 60 percent and i am doing lot of work for this.i use thesis with custom codes to show popular and related post. one more plugin i’d like to state is ”nrelate flyout”. its awesome and free thanks for these tips

    • Erik Emanuelli

      Hi Prabhat,
      testing is the best way to go.
      You may check things that work better for your blog.

  • Erik Emanuelli

    Hi Nancy,

    I use “Posts by Tag” plugin, which let you display articles from a set of tags in the sidebar.

    I use the tag “featured” to list the posts I like more.

    It’s great if you want to keep “fresh” the list of “most popular posts” in your sidebar.

  • Dave

    I completely agree with the author. I had a few blogs in my life and experienced with these techniques to decrease the bounce rate. In my case creating valuable and interesting content helped a great deal. This is the basis of everyone’s success and shouldn’t be overlooked.

    • Erik Emanuelli

      I am glad you agree with the techniques explained in the article, Dave.
      Thanks for your comment and for sharing your experience.

  • saad naeem

    great article there man , when it comes to decreasing bounce rate there are way to many things you can do than this , like adding a video , ask a question so users can drop a comment , tel them about other article the should read next or start a series of 2 parts may be.

    • Erik Emanuelli

      Hi mate,
      glad to see you here! :-)

      Thanks for adding those tips,
      there are many imaginative ways to stick the visitors to our blogs!
      Adding a video or a poadcast really work!

  • Agen Rugby

    Great post. Bounce rate is one of the main important factor. All these tips really helps a lot to decrease the bounce rate of your blog. I think updating quality content and uploading less images (size) these two also important factors.

    • Erik Emanuelli

      Hi Agen,
      often updating content definetely help your site decreasing bounce rate, as your visitors will always find fresh articles.
      Uploading optimized images will help decrease speed loading of your site, which help readers avoiding to bore caused by long loading waiting times of your blog.

  • Erik Emanuelli

    All the things you mentioned, Prakash,
    are really useful to increase pageviews and decrease bounce rate.

    We want visitors stay in our sites as longer as possible! :-)

  • Nwosu Desmond

    Following your advice here i have been able to drastically reduce my site’s bounce rate…..thanks for the info. You’ve just won a regular visitor.

    • Erik Emanuelli

      I am so glad that these tips helped you, Nwosu! :-)
      I really appreciate your words!

  • Michael Belk

    Brian we should control our bounce rates. I try to offer my readers a different topic to read because not everyone want to read about the same topic over and over.

    On my blog you can find one topic and the next topic will be totally different so it shows my thought processes a little better.

    • Erik Emanuelli

      Showing different topics can bring an high bounce rate.
      They must be related each other, in order to keep readers visiting more pageviews.
      Right, Michael?

  • Rich

    Great tips here! I have a relatively high bounce rate for my personal blog too and I’ve been trying to figure out why exactly that is. I know the content is high quality, so it’s not that! I’ve implemented a couple of these tips already (interlinking, and a search feature), but maybe implementing the other ideas can help. I’ll give them a try!

    Thanks for sharing!

    • Erik Emanuelli

      You should implement all the ways you can, in order to decrease bounce rate and increase pageviews.
      These are methods which over time will make your site stats happy! :-)

  • Ferb

    Bounce rates is important. The higher it goes up, the less visitor we going to get. It would be perfect if we combine tips you shared and great content. And every blog should have a search box.

    Thank you – Ferb

    • Erik Emanuelli

      Right, Ferb.
      Reducing bounce rate, means increasing pageviews, which is good both for Google rankings, and because you know your readers find your content interesting.
      Thanks for the comment! :-)

  • John

    Good quality content with keep visitor on your site. This will also help your search ranking with google because that is what they like to see.

    • Erik Emanuelli

      Holy Words, John!
      Quality content will always be the King.

  • Mark

    Well recently google release EMD, from that time my blog bounce rate increasing and i think thats a sign of reduction of traffic.

    Although after reading your post i came to know that i was not Interlink Articles.. so will update my artciles to reduce blogs bounce rate.

    • Erik Emanuelli

      Glad to have you helped, Mark!

  • Tech 2013

    I am back on this blog after 15 days I have used your Strategy to Overcome the Bounce rate and I got Success and I am posting this Comment in order to Say one thing ” THANK YOU “

    • Erik Emanuelli

      Thanks for the kind words, Akshay.

      I am so happy that the tips included in this article helped you! :-)

  • Scott

    A search box is essential, it’s something that I go back to once in a while to find that interesting article that I once read on a blog.

    • Erik Emanuelli

      Are you using a search box in your site, Scott? :-)

      • Scott

        I sure am Erik Emanuelli. It springs out of the top right corner of my blog after clicking on the magnifying glass button.

  • David

    One thing I like to do on my WordPress blogs is to add a customized 404 page with a list of recent posts, categories, and a search form. If you’re constantly getting links to your site chances are there’s a few of them mistyped, so it’s an easy way to make sure those visitors can find the content they’re looking for.

    • Brian D. Hawkins

      Almost 100 comments and I believe you are the first to mention 404 pages. lol I’m glad you did because it’s a great point. Thank you :)

    • Erik Emanuelli

      I use “Smart 404” plugin, which will use the current URL to attempt to find matching content, and redirect to it automatically.

      Smart 404 also supplies template tags which provide a list of suggestions, for use on a 404.php template page if matching content can’t be immediately discovered.

      It’s a very useful plugin!

      Which one are you using, David?

  • Rajkumar Jonnala

    Hi Erik Emanuelli,

    During these days my bounce rate of my blog has increased due to some reasons. Which i observed today is i have removed some widgets likes Random posts, popular posts and recent posts.

    So the widgets may be helpful for so more traffic.

    • Erik Emanuelli

      I think each site is different and the reason for an increase of bounce rate can be various.
      But yes, widgets like “Popular Posts” or “Random Posts” may help to stick visitors a little more on your site.
      Try to implement some other tips, indicated in the article! 😉

  • Chad Agrawal

    Hey Erik,

    Thanks for the great tips to lower my bounce rate. I definitely need to make my search box stand out more.

    I’ll give it a try and let you know how it goes!

    Thank You :-)

    • Erik Emanuelli

      Thansk Chad!

      Glad to see you learned something from the tips in this article.

      Let me know how it goes when you implement the search box in your blog! :-)

  • Gautam

    Interlinking posts and adding search box will really help n reducing bounce rate.. and there’s nothing to say about content as Content is King.

    • Erik Emanuelli

      Hey Gautam,
      thanks for the comment! :-)

      I find interlinking the most important part of decreasing bounce rate.
      Of course, always quality content first!

  • Astro Gremlin

    I love it when I get a low bounce rate — it shows that people are looking around and I get a chance to see how long they spent on a page. I try to make it easy for readers to see potentially interesting articles. Some readers just breeze through, though. StumbleUpon traffic, for example, has a very high bounce rate.

  • Erik Emanuelli

    Some referral will help increase your bounce rate, and as you said StumbleUpon is one of them.

    Well, it is part of the total of traffic you receive!

  • Xavier

    Yup these are great ideas to reduce your bounce rate. I am having this fault and searched for ways to reduce them. Finally found your article which is more efficient and gives a better result.

    • Erik Emanuelli

      Glad you liked the article, Xavier.
      I hope these tips will help you decrease your bounce rate.

  • Gautam

    I Used Some Of These Tips and My Bounce rate is Really Decreasing But I want to Know One Thing That My Bounce rate is Not Coming Below 70% WHy..?? I have Interlinked my posts and have used all the measures.. plz help.

    • Brian D. Hawkins

      Hi Gautam, The simplest advice I can give is to be sure people know why they are visiting your site. It’s the same with subject lines in email marketing, a confusing or misleading title and description will cause people to leave as soon as the site loads because it’s not what they were looking for.

      Keyword research is also key. We need to understand not only what keyword phrases are being searched but why they are searching for those topics.

      Other factors like design and easy to read content are also important. If it takes forever for a site to load or the structure is confusing and noisy people are likely to click away.

      Also use calls to action to guide your visitors to other areas of your site that you want them to visit. Related posts, popular articles and things like that can help.

      I’d also like to point out that bounce rates, while important, are not something to obsess over.

  • AkmaOmar

    Hi.. I already try use some tips you share here.. But, my bounce rate still around 80%… :(

  • sintu kumar

    Thanks for the wounderful post,i agree with you that interlink post is one of the best way for decrease Bounce rate,i try it and hope for the best result.

  • Michael Smith

    I think one important point that it pays to mention is that the less advertisements that you have on your blog, the less that there is to distract your reader. More advertisements, especially loud obnoxious banners, will undoubtedly lead to a worse bounce rate. Personally, I would try to keep any niche blog completely clear from advertisements to begin with.

  • marty

    It never donned on me to cut of the end of the post and make it so they have read more.I think this will help alot since it makes people curious.I got rid of my related post becuase some told me that it makes my post look to cultered I think I will put it back on and see what happens

  • Avnish Gautam

    Increase in the Page load time also helps the bloggers to reduce bounce rate of their blogs. Bloggers should apply this technique also.

    • Brian D. Hawkins

      I think you mean decrease page load time Avnish. :)

      • Erik Emanuelli

        Typographical error, I guess Brian. 😉

  • HP van Duuren

    Thanks for you post Erik, I really like the idea about deviding the posts in your home page. Just recently I changed the whole approach on a Writing Blog of mine. Making it into a somewhat more Magazine Like approach.

    So now besides offering you a practical Most Popular Posts-list, under a Heading titled: ‘Take Your Pick’ you now can also discover a ‘Splash’ of just a few general attention grabbing Sub-headings like:

    ‘Writer’s Interviews, Blogging, Affiliate Marketing
    Success, Inspration’

    With for each category also offering you a few related links to posts you can choose from, and to make you curious enough to draw you in, in the posts you can also discover a list of other related posts, to also give you lot’s of other posts you can choose from.

  • Vebhav Sharma

    Yes ! Erik Emanuelli,
    You are right. Quality Post, Interlinking and Related Post can decreases the bounce rate a lot.. But there are many way other way that can decrease bounce rate too like by adding Videos that is the very nice method to keep together your website and visitor. Anyways its a very informative article.. KEep posting :)