image - Alexa logo

4 Simple Yet Effective Ways To Improve Alexa Ranking

Four Ways to Decrease Your Alexa Ranking Plus a Word of Warning!

image - improve Alexa rankI’m sure you’ve heard of Alexa. It’s a company owned by that ranks popularity, traffic and publishes reports on over 30 million websites. I’ll show you four legitimate and common sense steps to improve Alexa rank without risky practices.

If you go to, you’ll be able to see how much in demand, and therefore how well respected a website is. All you need is a URL and you’ll be ready to roll.

So, how do you decrease your site’s Alexa ranking? It’s simple.

1. Get More Traffic

One of the most important things you need to do is make sure you have a lot of consistent, daily traffic.

Research has shown that the number of visitors that hits your site each day is one of the most important factors when it comes to working with Alexa so, the more people see your site on a regular basis, the better you’ll do.

2. Write Guest Posts

Alexa loves authority sites and I am sure you realize that on the internet a site’s authority status is determined by how many people link to it.

The more backlinks you have and the higher quality those links are, the more popular your site is, the better you’re going to be ranked in the search engines, the more traffic you’re going to have, etc.

Backlinks you get from guest posts are some of the best links you can get so…

…go find some blogs to write for!

3. Write Often

An authority site will get updated often because it needs to satisfy the demands of its audience. If you want Alexa to treat your site seriously, you need to make sure you publish new, unique content on regular basis.

It’s not enough to just create a small blog post once or twice a month. You really need to focus on sharing quality information as often as you possibly can while keeping the quality up.

4. Be Unique With Your Content

This doesn’t just mean that your content should pass Copyscape, although that’s also important. You need to make sure that what you have to share is valuable and unique to your readers.

Talk about things no one else talks about. Approach issues that are important to your market in original or engaging ways. Captivate your readers so that they share what you have to say with their family and friends.

When you do that, you’ll see that it’s not difficult at all to drive great amounts of traffic to your blog, therefore decreasing your Alexa ranking.

Having said that…

What’s Decreasing Your Alexa Ranking about?

It’s about making sure that your site is a good resource to your market. You want to make sure they come back for more, because when they do, it’ll let places like Alexa know that your site is important and should be given high status.

A Word of Warning

There are scripts and software that will increase your Alexa ranking for you, but I discourage you from using it.


There’s nothing better than providing value to the Internet users no matter what market you’re in and no software can do that for you.

Think about it.

Is the number one website in Alexa because they used a piece of software spam the Internet and increase their rankings?

No. They provide a valuable service people use.

The same is true of Facebook, YouTube, Yahoo and any other site that ranks at the top of Alexa.

Don’t game the system. Provide great value to your visitors and you’ll see your Alexa rankings improve from month to month.

About Wong Chendong

Blogger | Copywriter | Designer | Enthusiast

Wong Chendong is genuinely concerned about bloggersโ€™ efforts in the blogosphere. While many online and marketing gurus prey on the uneducated and impressionable, he share his blogging knowledge instead of robbing people blind like the wicked of the web. He has been where you are and knows for a fact that he can help you. Find out how you can improve your blogging knowledge by reading his blogging tips @


  1. Twitter: HotBlogTips
    Hi Wong, I’ve been looking for someone to write about this topic for our readers for a while now and you came through big time me me. I appreciate the excellent post.

    Alexa rank is easily manipulated and I’m glad you brought up using scripts and software and how that’s strongly discouraged. Great job!

    • Wong Chendong aka The Bad Blogger says:

      Ya, thanks to Blog Engage Brian who introduce your blog to me. Actually, I had written this and was about to post it on another blog, but lucky I read through your “guest post” rules and see that you are looking for the topic, so I must well guest post here and give the knowledge I know to your readers, and I’m glad I did ๐Ÿ™‚

  2. Ganesh J. Acharya says:

    Twitter: ganeshjacharya
    “Donรขย€ย™t game the system.” very true. One needs to ensure to practice doing things the right way. The more you do it, the easier it will be with the time to follow. The more good one adds to the habits, the better their marketing would be as well.

    • Wong Chendong aka The Bad Blogger says:

      Nice sentence, it just matches one another, and thanks for reading my guest post, greatly appreciated ๐Ÿ™‚

    • Twitter: HotBlogTips
      It’s also easy for experienced bloggers to see when someone is gaming the system Ganesh and there’s really no benefit to it. We see a blog with a super low Alexa rank, almost no PageRank and little reader interaction, either by social shares or comments. A blog like that is just looking to impress others and would be much better off, like you said, with real marketing effort and better habit. A good look at their morals wouldn’t hurt either.
      Brian Hawkins recently posted..New Year, Great Look and Big Plans – Hello 2012!My Profile

  3. You can improve search engine ranking by doing keyword research to see what words that people are using to find information on your topic. You will then include these keywords in your content.

    • Twitter: HotBlogTips
      Hi Margoax, I think you are confusing Alexa Rank and Google’s PageRank, aren’t you? I’m not sure how much keyword research helps Alexa rank but it’s something to look into thought.

      • Wong Chendong aka The Bad Blogger says:

        Yes, actually keyword does had something to do with Alexa ranking, if your keyword is a highly search term and you had got a good percentage of incoming traffic which you can see how many percent and also how many click-through from the keyword inside the Alexa page.

  4. Hi Wong,

    I’m wondering if Social Bookmarking sites and commenting on blogs will improve the Alexa ranking? I look forward to your expert opinion.

    Thank you and Happy New Year.

  5. Link building is more effective and content is king it’s take times but 100% works.

    • Wong Chendong aka The Bad Blogger says:

      Yes, doing link building takes time, but I would recommend guest posting as it is also a link building method, but a good one.

  6. Good post ๐Ÿ™‚ I just claimed my site on Alexa. I hope that helps!

  7. Owen Williams says:

    When it comes to Alexa page ranking the numbers are the only count. Try to get the answer from this question, how many sites are connected to your site? as in other words, do your site has reciprocal url? This is what alexa is looking out for…

  8. just be unique and traffic will come soon or later

  9. Thank you hotblogtips team for such interesting article.Thank you for such a nice article.And happy new year.May god bless your site with lots of article for us ๐Ÿ™‚

  10. Dan Keller says:

    Twitter: thedankeller
    Great tips. My Alexa ranking has been moving in the opposite direction on my main blog recently and I know it is because the posting frequency has decreased. Additionally, I have not been visiting and commenting on other blogs in a long time. In the past this has helped my Alexa dramatically.

    • Twitter: HotBlogTips
      Both are important factors with Alexa, as you know Dan. While Alexa is not a huge deal, overall, it is a symptom. By that I mean, often, when our numbers begin dropping it’s just an indication of something that needs corrected or attention. Luckily, in your case, you already know how to fix it, with “it” being traffic, search position and everything else that goes with it.

      Thanks for sharing that with us and I appreciate you picking Hot Blog Tips as one of the blogs you comment on.
      Brian Hawkins recently posted..New Year, Great Look and Big Plans – Hello 2012!My Profile

    • Wong Chendong aka The Bad Blogger says:

      Yes, commenting does improve Alexa ranking, but I believe guest posting is a better choice…

  11. Shanky Sahni says:

    These are useful tips.I have started guest posting and allow guest posts on my blog also.But I didn’t know guest blogging can increase alexa rankings also.A lot to learn from you.Thanks for sharing.

  12. Astro Gremlin says:

    Thanks for this, Wong. I can confirm that one’s Alexa ranking can be lowered consistently with regular blog posting and commenting. That’s all I’ve been doing and my Alexa score has been dropping for several months.
    Astro Gremlin recently posted..CommentLuv Premium Turbocharged Anchor TextMy Profile

  13. Hawe Chook says:

    Twitter: herniawan_tin42
    Thank you for all four tips to lower the alexa rank. So far I only use two tips: increase traffic and write original content. By this article, I can two extra tips.

    • Wong Chendong aka The Bad Blogger says:

      Glad to hear that and hope the other two tips is going to help you in improving your ranking.

  14. It used to be that if you installed the Alexa toolbar on your computer and then surfed your own site, you could artificially boost your Alexa number. I don’t know if that’s still true or not…

    • Wong Chendong aka The Bad Blogger says:

      Well… though I never install, but I’m absolutely sure is not true, I mean if it is… then that’s an unfair way to treat authority blog that had no toolbar install, moreover, how do they know if I had install the toolbar?

  15. I like the points you stressed here. I find that suggestion number 2 is the most effective way of decreasing Alexa rank.

    • Wong Chendong aka The Bad Blogger says:

      Yes, absolutely right, number 2 is by far the most effective way and also the fastest way to improve Alexa ranking.

  16. Twitter: WagsAndBabes
    Lol, when I wrote the first sentence “DECREASE your Alexa Ranking”, I thought: “Isn’t that a bad thing to do…”. I knew that with decreasing you meant like, going from place 100 to 90, however over here, we in fact say that is increasing your rank (pointing to the fact it’s positive).
    Anyhow (I’ll stop my spread of lamentation :D) thanks for the cool post.

    I personally am still looking for good blogs to guest post on, but already try to aim for quality and sufficient content. This article again gives me a little boost to go for it! ๐Ÿ˜€

    • Wong Chendong aka The Bad Blogger says:

      First of all people who post about “increasing alexa ranking” are people who do not know what they are talking about, it is not the “positive” sense that actually make someone read, I had ask a few of my blogger friends, and all of them said is better to use the word “improve”, but they also said, when they saw the word “increase” they are sure this dude is not a pro, because as a professional blogger, the content is important so does the headline and if you do not put an effort to really make the headline understandable, then tell me do you think your content will had any good stuff? Absolutely no, because the title is already wrong, what can a content be, that just my conclusion about using the correct word, I’m not sure about what others thought.
      Wong Chendong aka The Bad Blogger recently posted..4 Ways to Create More By Doing Less in 2012!My Profile

  17. Anonymous (Read Comment Policy) says:

    Yes, absolutely right,I am also agree with you, number 2 is by far the most effective way and also the fastest way to improve Alexa ranking.

    • Wong Chendong aka The Bad Blogger says:

      I’m glad to hear that and thanks for coming by reading my guest post, greatly appreciate ๐Ÿ™‚

  18. I quite agree about not using automated software. The trend in SEO today is providing quality content and creating quality links. Automated software cannot always ensure quality so better not risk your website’s reputation.

    • Wong Chendong aka The Bad Blogger says:

      Well, automated software is not “cannot always” but “always never had quality content, because a software doesn’t had a human brain, it’s just a software that does what it was created as.

  19. Twitter: LogAllot
    To be honest I didn’t know how my Alex rating got better, but everything you explained couldn’t be further from the truth. Write, comment and network. Being consistent keeps readers on your blog and before you know it your ranking will drop super fast.
    Sonia recently posted..Blogs of the Month: Great Blogs You Should Be Reading – Jan 2012My Profile

  20. Wong Chendong aka The Bad Blogger says:

    Yes, write, comment and network often, will eventually improve your alexa ranking, because when you hit the authority status, it is always link to authority sites thus making your an important person, which in this case improve your ranking.

  21. Lisa Cash Hanson says:

    Twitter: mompreneurmogul
    I’m pretty sure you meant to say ” Increase” your traffic your post said decrease – Just thought you’d like to know
    Lisa Cash Hanson recently posted..Number One Blogging Tip- How To Get Noticed In A Sea Of Self PromotersMy Profile

    • Wong Chendong aka The Bad Blogger says:

      I’m not sure if you had read the post, but by “INCREASING” Alexa Numbers, it means you are not getting enough traffic, and by saying “DECREASING” Alexa Numbers, it means you are getting good traffic.
      A lot of people mix up with this, so it’s quite normal, that you got it wrong, but hopefully you learn the correct way of using words because, those people who wrote post about “INCREASING” doesn’t really know what they are talking about, just got to and type in your URL, and see if you are in the 100,000 ranking, if not, you should read this post and apply what I said, and finally just to let you know, I’m ranking in the 100,000 rank, so I know what I’m talking about.

  22. I agree about the spam software some people use. They artificially lower their Alexa Rank for who knows what reasons.
    In a perfect world we wouldn’t even need a website like Alexa to tell us where we stand, but i guess it’s good to check a website’s progress over time, else we might forget where we started from.

  23. Rasel Rony says:

    I think unique content is enough because it will bring much traffic and alexa rank will get improved, thanks for the post

  24. Ajnabii says:

    Twitter: ajnabiicom
    No doubt traffic is matter in alexa rank! if a blog or website has unique content then i’m sure traffic will arrive soon and rank on alexa will improve fast. But now a days alexa is useless don’t focus on alexa, just create quality content and get search traffic i hope that search traffic will convert into readers.
    Ajnabii recently posted..3 Efficient Offline Marketing TacticsMy Profile

  25. Danica Green says:

    Publishing unique posts in the web and consistency is the key in improving your alexa ranking.

  26. rohan advani says:

    Indeed we cannot game the system, people have toiled day and night to get up there.. great inputs, thanks wong.

  27. Avi Jit says:

    good article Wong. if we are here than its because we want to provide useful information to others but not to manipulate ranking..
    i appreciate your work.

  28. Short and simple steps given. Really Nice.. Well, but i have a doubt, I have heard a lot about increasing ALEXA rank using alexa toolbar. Some say that if we have alexa toolbar installed and if we visit our site regularly, it will result in decreasing of Alexa rank. What do you say on this??
    Prithvi recently posted..A review of the fastest rising social network : PinterestMy Profile

  29. install alexa toolbar and place alexa widget rapidly improve your alexa rank….
    nice artical.

  30. Twitter: happyupdates
    nice tips to improving alexa ranking and not using spamming techniques.
    unique content is the king in this current time.
    Pooja recently posted..the best web design softwareMy Profile

  31. Hello Brian
    Improving Alexa Ranking has become easy now, thanks to Google Penguin. If you write good content and practice random slow link building, you blog is bound to rank up soon.
    Santosh Mishra recently posted..How to Add a Blog to Your WordPress WebsiteMy Profile

  32. All great suggestions. Another method of improving Alexa rank is to write about the topics that people are searching Alexa for. If you have the Alexa toolbar installed then you will see current trends (similar to Google trends) if any of these fit your niche, write about them asap so that you can attract Alexa toolbar users to your site.

  33. Thanks for sharing this. I was doing pretty good for a while with my Alexa; It was at 79k, but after taking a break for personal reasons it’s going up, and still keeps rising. I’m at 141k now ๐Ÿ™ – It’s really discouraging.
    Amanda Tempel recently posted..Keeping Kids Creative Giveaway Hop – Win a $25 Visa Gift Card – Ends 9/30 – Open WorldwideMy Profile

    • Twitter: HotBlogTips
      Hi Amanda, I know exactly what you are saying because we just went through it as well. I had my hands full with something offline and only posted once a week for a bit. That caused us to lose a lot of ground but it seems to be coming back down again. My advice? Turn off the icon and don’t worry about it. Push forward and don’t give Alexa another thought. Really, who cares – right? I bet when you do go back and check it you’ll see a pretty low number. Just guessing. Good luck.

  34. Great Post!!! I just install the Alexa toolbar and claim my site. Lets hope for the better result.. Thanks for Sharing

  35. Twitter: parigyan
    Nice post. I hope to decrease my alexa rankings by applying your tips!!

  36. good ways are mentioned. But I’m confusing that, there are many people whose blogs don’t get much traffic but their alexa is very less, i.e, below 100k. But other getting good traffic but their blog’s alexa is still more than 1000k. What’s the reason for it.?
    Zeshan Ahmed recently posted..On This Holy Occasion of Eid-ul-Adha – EID SMSMy Profile

    • Twitter: HotBlogTips
      There may be more than one explanation there Zeshan but I believe many people have found ways to ‘game’ the system. I’m not saying that’s always the case, but it’s been going on for years.

      There are other factors like inbound links, for example, than can affect ranking.

      Another thing to consider is that we don’t always know when a site is getting a lot of traffic. We might see a blog, for example, with very few comments and assume they aren’t getting much traffic. That’s not always the case. According to Alexa, this blog gets more traffic than or ,a lot more. Now I’ll trade checkbooks with either one of those businesses any day of the week.

      Alexa rank isn’t everything, it’s certainly not foolproof, it’s just one of several indicators to watch. If you get a minute, check out our recent post, Your Online Reputation Counts: Part One รขย€ย“ Scores And Ranking, it goes into the “why” a little more in detail.

  37. Yeah increase post frequency is the best solution for increasing alexa rank fast.

  38. Twitter: fhtwits
    Doing guest post and updating frequent content its also helps a lot to decrease our alexa.Guest post submission helps us to build the community with other blogger really great tip

  39. Getting traffic through social media is also very effective for decreasing the alexa rank.

  40. I have been trying to decrease my Alexa Rank for months with little success. By reading this post, I saw things that I need to improve on. Thanks for the tips, and I look forward to using them to decrease my Alexa Rank.

    • I started link building for my website without even trying to improve the ranks on alexa I noticed that in less than 2 months the website went from 2.8 million to 1.5 million. All I did was I built quality links on a daily basis. As you already know it is human nature to be inconsistent and get bored easily. the golden rule is, do the link building regularly every day including the weekends.

  41. I think nowadays having good Alexa rank doesnรขย€ย™t matter at all. Moreover Alexa gathers traffic from users who have installed Alexa tool bar. Many people may not have installed Alexa toolbar. Having good Alexa rank may not mean that the site is having good traffic.

  42. Ganesh J. Acharya says:

    Twitter: ganeshjacharya
    We can rework on your old articles as well to make our content even richer. We all forget, all our old blog pages are edible.

  43. Thanks for the tips and information. Still have a lot to learn about Alexa and Google ranking. I don’t quite understand how Alexa is accuarte, when it only takes into account visitors who have their tool bar. To me, this seems unfair if you have a audience with a niche that is not tech savvy. Oh well. I have bookmarked your site, looking forward to more great articles.

  44. The more visitors who has alexa toolbar visits your site, the lower your rank will be. I get 10k+ unique visits daily, and my rank is not so good. Reason is that most of the people who visits my website don’t have this toolbar installed in their browsers.

  45. Twitter: comnamesblog
    Site has great and unique content. Nice post. All of our team love it.
    zahid recently posted..Exposing the Best Mobile Casino IncentiveMy Profile

  46. Mahendra Chhimwal says:

    Hello Wong ………..
    thanks for sharing a valuable information. One thing I clearly understood from here is it’s only the content which play most important role to provides good traffic as well as a good(low) Alexa rank .So one should focus on unique and quality content,which is the most important part blogging.
    Mahendra Chhimwal recently posted..Microsoft SURFACE Tab :Introduction,Specification and PriceMy Profile

  47. Twitter: WPSpeak
    Yup, absolutely true that using scripts to get better Alexa Ranking isn’t a good choice. Well, you might get better results but it won’t convert well. No one want to get better Alexa but gain nothing (in terms of earning/income), it’s waste of time. People won’t come to your website over and over again because of your good Alexa ranking, they’ll come back to read something valuable to them.
    Rudd recently posted..Using Tabbed Widget in Genesis FrameworkMy Profile

  48. Leena Dasot says:

    Hey Wong, I personally think you have great perception and I feel happy for giving me such a knowledgeable post. All the four ways are perfect and I am totally agree with that, but I never ever try to write guest post. Know I think I have to try it. Thanks a lot for busting my moral.

  49. Twitter: msisakib
    Hello Wong Chendong aka,
    First of all I need to say that your blog is totally different from the others because of it’s appearance. I often visit your blog. I was searching for alexa related posts and found this blog with your post. You said get more traffic in the first point. Can you please elaborate the point and write another article on it. Coz it’s easy to say get more traffic but difficult to do. Thanks

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