F.O.C.U.S. Acronym: Follow One Course Until Successful
A business model requires a viable plan of action. This is just a very short recap of our 2014 super duper and new improved plan. Like Joel Comm likes to say, we’re “rebooting“. Every New Year offers the promise of excitement, hope and potential and it’s up to us to seize the moment. I’ll share a little of our plans if you’ll share some of yours. Sound good?
Hot Blog Tips Blog – 2013
Well, 2013 must have been fun because it flew by so fast I’m amazed we’re already starring Christmas in the face. It was fun, actually, I’ve been having a blast. Right out of the 2013 gate, I tightened the reins on guest blogging and we now follow an “invite only” policy. Since I rarely invite anyone, guest posts have been limited to only a couple of regular writers for us. As a result, quality is up, quantity is down – just as planned. The Hot Blog Tips’ blog has lost a little ground in some measurements but that was expected. Traffic and direct interaction has dropped but sharing and indirect interaction is at an all-time high.
YouTube – 2013
With the help of Sheryl Loch, Mitch Mitchell and a lot of fans, the Hot Blog Tips’ Hangout Crew has generated over 200 videos, 125K views and 400 subscribers. Sheryl has been working behind the scenes feverishly and we’re gain traction each week.
During the final quarter of 2013, we had to reevaluate our hangout videos and the value they provide. We’ve moved from an “open chat” or “talking heads” model to focus more on value in the form of actionable tips and resources.
VIP List – 2013
The Hot Blog Tips’ newsletter, now called our VIP List, has changed dramatically. I now run the newsletter directly and I send out an actionable tip or great resource every week. The original format with multiple writers wasn’t doing well as open rates we’re very poor and clickthroughs were all but nonexistent. I’m happy to say the VIP List is healing very well and picking up pace; we’re back on track.
Social Media 2013
I’ve been practicing the Pat Flynn “Be Everywhere” model for years, even before I knew it was considered his model. The Hot Blog Tips brand is active on every major social platform you could imagine, including Twitter, Google Plus, YouTube, Facebook, Instagram, Pinterest, Tumblr, Flickr, Scoop.it, StumbleUpon, Linkedin, Klout.com, Foursquare, Empire Avenue, Triberr and many others. WOW, no wonder I’m so damn tired!
Personal Goals – Deeper Connections
On a personal level, I plan to spend more time with blogging friends building deeper connection where they count, on their blogs. I want to start reading blogs again, the reason I began blogging to begin with. Social media seems to water that down a lot so I’ll rely on sites like Blog Engage to keep me on track since I already have strong connections with many members there.
Your Brand In 2014
So this was I’ll show mine if you’ll show yours so it’s you turn… What are your plans for 2014? Any major changes, new priorities or exciting news? Perhaps things are already going in the right direction and you just need to keep up the momentum.