Just stop… the banner ads with the “ Advertise Here” text and all of the open ad spots on your page simply aren’t working. If you want to get blog sponsors and advertisers on your site you are simply going to have to work for it.
Enough with the ad networks, and running Google Adsense just to send your traffic away for a few pennies. Lets get serious and start talking about bringing in quality advertisers that will advertise with you and pay a premium in the process.
Here’s how easy it is to get started, but way too many people are too afraid or lazy to actually do anything about it.
Step 1: Visit Your Competitor Web Sites and Blogs
You know who your audience is, and you know who your competitors are… go check them out right now! Now look through their web sites and see who is advertising on their sites. While your at it, take a look at their traffic stats and advertising rates if possible. Make a list of all the advertising and brands listed on your competitors sites. You will need them for step 2.
Step 2: Contact Your New Potential Advertisers
Now that you’ve taken the time to research your competitor sites and already created a list of advertisers who are spending money to get exposure on sites like yours, it’s time to contact them and see if they would like to advertise on your site. If they go forward with advertising, awesome! If not… there’s always step 3.
Step 3: Don’t Let the Advertiser Say No
So you made a cold call or sent an email to an advertiser to buy some ad spots on your site and they said no… big deal. Now you just need to sweeten the pot. After all, you are just serving dead “Advertise Here” banners anyway.
Offer your new potential advertisers the chance to buy advertising at a heavily discounted rate. If they still aren’t interested, throw in a review, or ask if they can do a media buy and commission campaign. This way you are paid a small amount for their placement on your site, then you will also earn a commission for any new leads and sales that are generated through your site. It’s a win-win situation.
Rinse and Repeat to Fill Your Ad Inventory
Yes my friends, it is that easy! Don’t wait for the advertisers to come to you, you need to go to them. Do you know how much money some of their web sites and ad companies are sitting on every month for their ad budgets? You are hundreds more times likely to see your ad space if you are aggressive and make an effort to contact companies versus just letting your banner ads try and sell for you.
Now get out there and fill your unsold ad space!