image - Goal Setting

Goal Setting For Bloggers

image - Goal SettingYesterday’s Live Hangout (HOA -Embedded below) was about goal setting for bloggers. Mitch sets his goals for visibility, influence and, ultimately, income. Sheryl more or less uses the no-nonsense ‘to-do‘ style approach. At the end of the video Sheryl put everything into perspective by saying everything about goal setting is very open ended for interpretation. This is true so one person’s method won’t work for everyone. For that reason, this post will serve as a guide rather than a step by step process.

Mitch made a great point that long term goals must have some flexibility due to potential events out of our control. If you have a blog traffic goal via a certain method, for example, and Google’s next update turns that particular method upside down, we need to be able to quickly adjust and move forward.

S.M.A.R.T Goal Method

I believe in, and use, the SMART goal setting method. This is a very simple and direct method to aid in setting realistic and attainable goals in a timely manner. You can find thousands of S.M.A.R.T goal mentions all over the net with a quick Google search; it’s been around for years.

S = Specific

M = Measurable

A = Attainable

R = Realistic

T = Timely

Goal Setting Tools

I’m in the process of testing a couple of tools for goal setting and tracking. Feel free to check them out or use whatever works for you. It’€™s best to get your goals started rather than getting caught up in tools and the entire process. The best tools should ideally be simple, effective and work for your particular style.

Producteev Goal Setting Application

The first one is a free (for personal use) web/desktop and mobile application, Producteev. This application really seems to have a lot of potential. It syncs with things like Gmail and Google Calendar, among other things.

SMART Goals Android App

The second tool I’m playing with is an Android app, SMART Goals. This is a very simple tool and I may end up using it more as a to-do list rather than goal setting. I’m using a two week demo right now but I believe it’s just a dollar for the full version.

Get Clients Now! Book And Spread Sheet

The third tool is a book and spreadsheet that Mitch uses and recommends, Get Clients Now by C. J. Hayden($). Mitch mentioned this tool in the video yesterday and when Mitch recommends something, I usually check it out myself and I’ll be doing exactly that.

Final Thoughts And Advice

My overall advice is simple; set your long term goals and write them down. That last step is important, writing them down. Then set your short term goals as stepping stones to achieve your long term goals. This overall method will serve as a roadmap and guide you in the right direction with a little self-imposed pressure.

Keep your goals visible where you can see them every day. Make a habit of working toward your goals every day.

My last piece of advice for setting your blogging and online business goals are, include the reasons for the goals and the ultimate reward for achieving those goals. Reason and reward are easy to forget once the pressure gets tough and we sometimes need a little reminder.

Your Turn

Do you have your short and long term goals established and written down? Would you care to share any with us? Any advice or comments are certainly welcome.

Video: Setting Blogging Goals Like Your Future Depends On It

The video below is our Live Hangout from yesterday on this very topic. The three of us just casually discuss goal setting for bloggers in a very informal manner. I’d love to see your comments if you get a chance to watch the video. It’s pretty long, we like to talk. 😉


  1. Twitter: Lisapatb
    I love seeing a Droid app for goal setting. I will be checking that out today. Interesting to see Mitch talk about multiple blogs as I have multiple blogs too. Amazing that he has been blogging for 7 years now. I’d agree with Sheryl that you cannot just follow one person for learning new things. Love how the 3 of you collaborate for the hang-outs 🙂

  2. I usually set my goals on a bi-weekly basis, mostly regarding the number of blog posts to pen down, percentage of traffic increase, and the likes. I set them manually, though I’d love to try out some goal-setting apps. Thanks for sharing, Brian.

  3. Hey Brian,
    I don’t exactly set goals for myself. I’m not quite organized in my work. I do agree though that goal setting is necessary for the sake of our readers, and for our own mental health too. Sometimes when I do set goals, I simply write them on my notepad. Maybe I’ll try out the SMART Goal app. It might aid me in regulating my blogging life better. Thanks for sharing.

  4. Twitter: lizmcgee
    Thanks for sharing the S.M.A.R.T goal method. Without those points our goal lists too often become wish lists. So most importantly our goals have to be realistic and timely. I think we sometimes forget that which often leads to discouragement.

    Liz McGee recently posted..Drive Targeted Traffic To Your Website And Do It Without GoogleMy Profile

  5. Hi Brayan!
    i like the SMART tips for setting the goal for bloggers.and Mitch have really great sounds.and i think it is the best way for the readers so that they get it.i like your blog.
    thanks for joining this.
    anshul recently posted..Online Banking SoftwareMy Profile

  6. Alvin McCoy says:

    Hey Brian,

    I would like to recommend a new social goal setting tool, they’re currently running in beta, and have some interesting goal planning steps.

  7. Twitter: AAAccidentlaw
    Without a goal structure it can be hard to stay on track and push through difficult times. There are always going to be times where things get sluggish and you may not want to keep things going, and without a goal structure to keep you focused you can lose your way entirely.

  8. I simply write them on my notepad. Maybe I’ll try out the SMART Goal app. It might aid me in regulating my blogging life better. Thanks for sharing.

  9. Hi, am a newbie and just want to say I really fell I got a lot from this post. I like your S.M.A.R.T goal method.Goals if realised and then broken down to bite size pieces and be achieved everytime.

  10. Twitter: mitch_m
    Okay, last one of the night. lol

    I am big on goal setting, and one thing I mentioned that Brian didn’t put above is that I tend to believe that you can’t accomplish anything without writing some things down. Maybe it’s because I’m older (nah) but I like working with outlines, where I highlight the big parts then list what I need to do in getting it done.

    Also, I did take a look at Producteev for my smartphone and it wasn’t my cup of tea. But I do like the idea of a productivity tool for my smartphone so I’ll be looking around. However, I’d also like to mention that something I use on my main computer is the old Palm Desktop software. You don’t have to have a Palm to use it, but it has a calendar feature, a task feature, and an address book, and you can set it up with sound files as alerts to help keep you on point. I use that every day.

    Go watch the video! lol
    Mitch Mitchell recently posted..One Month Update On The Dream/GoalMy Profile

  11. Twitter: internetdreamof
    Goal-setting is so important to create for your blog in order to get somewhere.

    Thanks for providing your opinion about this Brian 🙂
    Samuel recently posted..How To Promote Your Blog!My Profile

  12. I think it is extremely important to set goals for yourself because you become more motivated and ambitious to achieve these goals. I always use SMART to set my goals and it is vital that they are attainable.

  13. Having a realistic Goal and achieving it by spreading into different modules can help a lot and fulfill the goal easily on time.I am following this technique from the very first day.
    Aditya recently posted..MLM Software in NoidaMy Profile

  14. Twitter: vividblogger
    Noting down our goals is always a good idea. It reminds us of our goals, helps us to continue to strive for it and also to manage them in the best way. Thanks for listing out the apps Brian.
    Nihal Habeeb recently posted..Post Rate vs Post Quality-A ComparisonMy Profile

  15. Goals, while necessary, certainly have different connotations depending on who you ask. I agree that not having a clear vision – with plenty of regular reminders to keep your eyes on the prize – is imperative in achieving any goal. I also appreciate Mitch’s comments in the video about flexibility; being able to adjust as needed as we go along is also key. Now, off to go check out some of these goal setting tools! 🙂

  16. S.M.A.R.T is definitely what the bloggers need to keep in mid to produce a quality work. It is not always creating new and fresh content because you have to consider some factors like the timing so that you know when target audience.

  17. Nicholle Olores says:

    It is really important to set your goals so that you will know where you go and also you will know what boundaries of blogging you want to become success.
    Nicholle Olores recently posted..Anatomy of Solid Timber DoorsMy Profile

  18. I really liked your smart goal method and the tools mentioned here. Setting both short term and long term goals is vital and writing them down keeps you on track. You can even make sticky notes of your goals and paste it at your work place or room to remind you of your intentions. Plan according and jot every success down that really helps.

  19. Without setting any goal, we cant judge sufficiently whether we succeded or not so setting a goal really helps out. I usually set my goals on a bi-weekly basis, mostly regarding the number of blog posts to pen down, percentage of traffic increase, and the likes. I set them manually, though I’d love to try out some goal-setting apps.

  20. Twitter: mmayh_dave
    Very useful information. I would say that any goal which is not a SMART goal can be dismissed as a “bad” goal. If we wan to be successful, we should absolutely set SMART goals. What I can also add is that these SMART rules apply not only to blogging, but to any kind of business and to life in general.
    Dave recently posted..Oct 11, How to make money easy. A word of caution.My Profile

  21. Twitter: FerbHinlor
    Thanks so much for actually spelling the word SMART out. Some people just know how to say work in a smart way but they don’t really know how to.

    S = Specific
    M = Measurable
    A = Attainable
    R = Realistic
    T = Timely

    Thank you – Ferb
    Ferb recently posted..5 Tips to Increase Your Followers on Twitter [Tweet Cheat Sheet]My Profile

  22. jawad zaib says:

    Wow thanks for this great post i am going to give a try to SMART Goals Android App with my Galaxy S2 if i find it useful then i will buy it thanks again for this awesome post and keep up the good work…

  23. Wonderful article. Well, I am in the process to setting up blogging goals (both long term and short term goals) for my blogging business and I hope that I will follow it. Anyway, thanks for sharing an useful article.

  24. Twitter: hypernovadesign
    Great post. To be the best blogger we need to interact with other bloggers and readers. Our blogs work in conjunction with each other and it is an awsome thing to be a part of this big social blogging community.
    Alex recently posted..7 easy steps to learn brochure printingMy Profile

  25. Goal setting is an important task before setting up any kind of business or trying to achieve success in it. Hence, one must also have certain goals set for the purpose of blogging that can help a blogger work on all his writing skills and earn a good amount of money from that.

  26. Setting a goal in life ultimately leads to set a proper goals in blogging. You have provided some wonderful techniques to set goals in blogging. Productive goal setting application & Smart goal android app seems very useful.

  27. Goal setting is certainly a very important thing to do in both our personal and online lives. As someone new to blogging, it’s certainly something I find myself doing alot, but I would actually recommend that you refrain from setting too many goals! I think having an overload of goals can be hard to keep track of and not very realistic. Thanks for the post Brian, I’m glad to have found your blog!
    Luis recently posted..Benefits of WordPress as CMSMy Profile

  28. Awesome advice Mitch, I’m just starting out with my blog and things can get very tangled if I’m not setting specific goals for it. Everything is easier if it’s organized, thanks for this great post cheers
    Philip A. recently posted..Marketing Your E-book and Pulling In The ProfitsMy Profile

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