Internal Linking

Internal Linking – Claim Your Blog Content

When Internal Linking Becomes External Linking

image - Internal LinksLink your title or subtitle to your blog post URL. If your blog post feed is syndicated, either voluntarily or not, scraped or not, wouldn’t it help to have a link back to your post at the top of the post in a H1 or H2 tag? Can you see the other benefit to internal linking?

UPDATE 31 Aug 2014: Not all internal linking is a good thing. I recently sent a blogging tip to our VIP List cautioning about the old linking tactic where we’d link to the actual post we were writing using a keyword or keyword phrase. For example, I might use the keyword phrase SEO Linking Tip and hyperlink that phrase to this same page.  That’s not only no longer ineffective but kno seems to even hurt your SEO. See the entire email (archived tip).

Don’t Be A Victim Of Your Own Content

We all know the benefits from internal links; now can you see the benefits internal linking gains when your content is taken off site, stolen or not? I’m not saying that low life scraper sites are a good thing, far from it. This kind of thing should be discouraged and even punished. I’m just saying that linking your title to the actual blog post along with internal links will at least give you that much from what otherwise would be just stolen content. Many low life scrapper sites aren’t even linking back to the original post (a pathetic attempt at getting a trackback link) so unless you are actively searching them out, you may never know where your content is being used. Internal linking should automatically trigger that trackback request. By the way, you should NEVER allow those trackbacks.