image - Bookmarking

Is Bookmarking Dead?

image - BookmarkingAlthough the term “bookmarking”€ may have started when discussing print novels and holding your place, it has since evolved to the Internet. There is now online bookmarking, sometimes referred to as social bookmarking, which allows you to save a link to the web as opposed to your browser. In other words, utilizing a bookmarking tool will help make it easy to refer back to a specific website. You don’t need to remember any information, and you don’t need to save the information directly to your browser.

Google may have started a bookmark phenomenon with Google bookmarks, but the most popular form of online bookmarking comes from social bookmarking sites such as Digg and Reddit. However, the recent Digg news leaves many to believe that social bookmarking just isn’t what it used to be. You can’t help but ask yourself: Is bookmarking dead?

Bookmarking: The Defense

Many people still use bookmarking today because it really can be very useful. A few of the reasons many still utilize social bookmarking includes:

  • Targeting. You know exactly what you want to read, so you don’t need to go to a search engine and try to dig through all of the results. Social bookmarking sites can serve as a smaller search engine. If you know what websites you want to go back and read, then even better. Bookmark it and you’re good to go whenever it’s convenient for you.
  • Relevancy. If you were going to use a social bookmarking site, you will usually see that there are recently added lists that feature some of the most popular content. This can help you make sure you’re up on the latest news.
  • Voting. People can usually vote for an article on a social bookmarking site, so you’ll know immediately which article to turn to first.
  • Convenience. More than anything, bookmarking is about convenience. If you want to send your friend a link via an email, you’re essentially bookmarking that link because you’re saving it on the web. It’€™s easy.

When it comes to keeping track of websites and staying organized, online bookmarking does make sense! However, not everyone is still in favor.

Bookmarking: The Prosecution

Some say that bookmarking is a waste of time for a few different reasons:

  • SEO. On the business side of things, getting traffic from bookmarking sites really isn’t easy and the backlinks aren’t as valuable as those on more authoritative sites.
  • Email. People are using email to quickly bookmark links.
  • Time Consuming. Again on the business side of things, it can be very time consuming to get a good amount of traffic from these sites. Many have decided that resources are better spent elsewhere.

It does seem as though the cons fall on the side of the business, whereas the pros fall on the side of the actual user. In theory, if a user likes bookmarks then companies should be able to benefit, yet this isn’t quite the case.

Bookmarking: The Verdict

The real verdict would likely come from the number of people who used to use bookmarks versus the number of people who use bookmarks today. It has recently been reported that Digg lost quite a few users; thus causing it to sell for just $500,000, three-times less what it was once worth, just a few weeks ago. So does that mean the entire concept is dead in the water?

Unfortunately, it’€™s tough to say. Although Digg may not be as successful as it once was, there doesn’t seem to be enough concrete information out there to make a decision. What people really need to be asking themselves is whether or not bookmarking works them. If so, it really doesn’t matter whether or not it’€™s less popular than it once was.

Do You Bookmark Your Posts?

Do you use bookmarking? Why would you be part of the defense? Why would you be part of the prosecution? Let us know your thoughts in the comments below!

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About Amanda DiSilvestro

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for Higher Visibility, a nationally recognized Search Engine Optimization Company that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Twitter to learn more!