Watch how a new blog is built - step by step in real time.

Setting Up A New Blog – How-to / Case Study Series

This post launches a new series here on Hot Blog Tips that will help you set-up, launch, and promote your brand new blog. From concept to scale, we’ll follow what will surely be one of the most successful blogs the survival niche has seen.

The questions this series will answer

Setting-up a new blog is pretty simple these days, with the one-click installs and such. Wow, if it were that easy, right?

There is so much more to setting up a new blog than just registering a domain and installing WordPress. Either of those, however, can be a show stopper for many potential blogging greats.

We still need to tackle:

✔ How do we decide on a niche and whether or not we should niche down?
✔ How do we get our brand right?
✔ Who is our ideal avatar?
✔ What value will we offer?
✔ How will we monetize?
✔ What is our MVP (Minimal Viable Product)?
✔ We need a marketing strategy, right?
✔ Should we outsource the perfect logo? Custom theme? Social presence?
✔ What social platforms should we focus? Where is our avatar?
✔ What media formats will we create content? Blog? Video? Podcast?
✔ What plugin and tools should we begin with?
✔ Where should we go premium? What is our budget?
✔ How do we approach influencers?
✔ What about engagement?
✔ Do we need a timeline? Content calendar? Content strategy?

I intend on addressing all of these questions and more, one step at a time – in real time.

Who’s behind this new blog?

I bet you are wondering who this blogging genius is behind the blog that will dominate its niche like cold on a popsicle, right? Who do you know that loves outdoors, hiking, and survival stuff?

Yes, I’m talking about me. You didn’t know that, did you? You must not be following me on Snapchat or my personal Instagram account. No worries, that doesn’t matter for this case study. Any niche blog will suffice, survival just falls under one of my many interests.

The case study – What’s coming

In this first post of the series, I just want to introduce the case study and announce what is to come with future installments.

In the next post, I want to take a look at initial niche considerations and how to approach a very saturated niche. This step took my weeks to resolve because the survival niche is absolutely crazy when it comes to competition. I believe I have developed a strategy that will increase my odds of success. Be sure not to miss this one.

Future posts will cover:

✔ Laying out a strategy and plan of action.
✔ Setting up the WordPress Blog, theme, and plugins.
✔ Plugging in social media marketing.
✔ List building and reaching out for fast growth.
✔ Implementation of a monetization strategy.
✔ Working with influencers.
✔ Time to scale and grow.
✔ Doubling up the profits.

As you can see, I have my work cut out for me, and I just made it public so, no pressure, right? LOL

If you haven’t already, I encourage you to subscribe today so you can keep up with the steps I take to launch this new blog. Will I own up to mistakes I make as well? Oh, you can count on it. I have no doubt there will be plenty of mistakes along the way. I will share it all, good and bad.

Until next time, take massive action and blog on, Brian

About Brian Hawkins

Blogging superhero by day and internet super villain by night. Blogger, future online millionaire and all around great guy. Subscribe to our
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  1. Twitter: myincometips
    With WordPress it is really very easy to set up a blog or website. Personally I have gone through web designing with html coding and now when I see WP, its simply awesome. The content management has become so easy. Not only that, WordPress also provide many features which one can achieve just in 1 click.
    Santanu recently posted..Studiopress Pro Plus All-Theme Pack – Save More Than $1200!My Profile

  2. Twitter: mitch_m
    I’ll give you this, folk can learn a lot from following this series of posts from you. You’ve been doing it for a long time and I like that you’re ready to show these folks how much of an authority you are. Heck, you might even get to be as well liked as me! 🙂
    Mitch Mitchell recently posted..Misleading Titles, Disappointing Blog ContentMy Profile

  3. Twitter: AdamJC55
    Oh dear god to outsourcing your own logo. It scares me to think that a person’s intellectual property is made by someone else especially when it’s the blood and birth of your very business entity. I am new and I actually started by writing some posts that got me free traffic from sites you could buy website traffic from. They don’t seem to convert but the visitors aren’t uninterested. So I started my new website with at least 15000 visits over about the first month, which is really cool.

    Another one that’s kind of cool is viralcontentbuzz dot com this is a website for social sharing that lets your add to a bulletin your post and have people look at it and share it if they like it. It is a fantastic idea for new websites. I like it plenty.

    I wrote a book in the first month of having my website up, it took 2 weeks to write. I don’t use ads so having my own product was my plan for monetization. I think I’ve got most things covered besides that it’s a little scary to think about getting guest posts out there to get myself some referral traffic and backlinks. You blog case study sounds in depth, I approve.
    Adam Joshua Clarke recently posted..Adam’s Linking StrategyMy Profile

  4. Hi Brian,
    Good move making yourself accountable by putting it out there. Best course of action to take. I just joined an accountability group, It’s made me so much more motivated to get stuff done.

    You are right, a lot of work ahead but tis all very enjoyable. I love the initial setting up of a blog. putting the work in and watching it grow.

    Good luck Brian. I will be following along eagerly!!

  5. Very good useful post Brian. I think new bloggers must have passion & dedication of what they are doing. choosing the right path is very important. Most of the new bloggers starts thinking they will do well in future, But only few succeeds.

  6. Twitter: _SuccessPromos
    Awesome Brian,

    This is just what people need before starting their first blog (only if I had this before, aha).

    Looking forward to your content,


  7. Soon, I am setting-up a new blog surely follow this….great really very helpful.
    Preet Singh recently posted..Amazon Tap Alexa Enabled Portable Bluetooth Speaker Full ReviewMy Profile

  8. Twitter: myukmailboxstaf
    Hi Brian, Nice to meet you 🙂

    Informative post to know before setting a new blog. Really, knowing these question answer before setting a new blog, help yourself to prepare a perfect blog forever. I appreciate you for researching and sharing such necessary question and looking forward to know the answer through your blog’s next post.

    Often, blogger do mistake to ignore such question but it is necessary to know everyone.

    Thanks for posting this. Looking forward to your next post. 🙂

    Have a nice day ahead.
    – Ravi.

  9. Twitter: yourbusinessslays1
    I think the one should pick up a niche based on their interests and hobbies that’s the only way to stick around and not lose interest after a few days.
    Of course, passion and hard work are important ingredients of a successful online business!

    Thanks for sharing and have a great day 🙂
    Anis Chity recently posted..Is Wealthy Affiliate Worth it? Does it Still Work in 2017?My Profile

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