Yesterday we received a common question about off site SEO and link building and I thought we’d do our best to answer his question in the form of a blog post. Richard from Goodwin Car Detailing asked,
What is your advise for off page SEO? I’m a novice regarding building backlinks to my site. I have also been commentating on Forums relating to car care.
Blog Commenting For Links
First I’d like to address the idea of leaving links on blogs and forums as a form of link building. In my opinion, and I’m sure there are plenty of pro link builders that would disagree with me, it’s a waste of time and can actually backfire. In other words, if the only, or even the main, reason you are commenting on blogs and forums is to build back-links, the risks may out way the benefits.
That’s not to say blog commenting is a bad thing; it’s a fantastic way to build authority, network with others, create the beginnings of real relationships and even drive a little traffic to your blog. Compared to just building back links, I’d say the real benefits of blog and forum interaction has as much value as it ever did.
Matt Knows Best
These are legitimate methods of building inbound links to your blog like guest blogging, providing invaluable content, offering something in exchange, and becoming an authority within your niche but I’d like to let Matt Cutts of Google set us straight. This video is almost three years old but the advice is still solid and, in my opinion, it’s one of Matt’s finest recorded moments.
Bloggers I Love Interaction
I hope that helps Richard and anyone else on link building. Like I said above, commenting on blogs is well worthwhile, even without backlinks, so start right now buy leaving your thoughts below. Questions, comments or advice, it’s all welcome here.