Blog Traffic is one of my favorite topics and one huge part of that is keeping those that are already reading and supporting your blog. This post outlines some of the critical steps to maximizing your current traffic and building relationships that you can’t put a price on. Everything below pertains to those that interact on your blog either by commenting on it or sharing it on the social networks or writing about it.
Most of the techniques described below become more difficult the more popular your blog becomes. I am at that difficult point right now so I try to engage several new commenters for each post while maintaining a relationship with regular readers.
Visit Your Reader’s Blogs And Interact
This one is nothing new, bloggers have been doing it for years; reciprocation. There are still bloggers out there that live by the “You Comment And I Will Comment On Your Blog” ideology. While I don’t totally subscribe to that idea, mainly due to a lack of time, it is an admirable and effective way of building online relationships and blog interaction.
Put Your Blog On Their Analytics
This is one point that I haven’t heard mentioned yet, perhaps because in almost sounds a little cold. Cold or not, you want to be noticed if blog traffic is important to you. Not every blogger uses Google Analytics and checks their stats and referrers, even though they should, but you want your blog on that list of referrers for those that do. This is something that happens naturally but you can get things started by clicking that link from your blog. Don’t click, click, click… just click once and visit the blog. Then follow the steps below.
Subscribe To Their Blog
This one is a judgment call but for those commenter’s that have a blog within your niche or interest, why not subscribe? You can add their blog to your reader or you can subscribe by email. If you choose to use an email subscription, check the Email Subscription Tip below.
Subscribe To Their List
This is another judgment call but I’m a newsletter monster, gobbling up information everywhere I can get it. Some people never subscribe to lists but I love them. I find some real gems in those mailings and it’s also a great way to see how others are using their list. Again, if you choose to subscribe, check the Email Subscription Tip below.
Email Subscription Tip
When I subscribe to a blog or list, I’m interested in what they may have to offer but I also want them to know I’m doing so as well. It’s easy to assume this is a bit shallow but if we’re going to network and form relationships, they need to know we’re doing our part. So I have a ‘subscription’ email account setup. I won’t go into the details here but I have separate email accounts setup for different purposes and none of them are junk emails. I recommend using your blog or brand name within the email. For example, I use HotBLogTips (at) gmail.com. This leaves no doubt who is at the other end of the email they are sending to. Again, this IS NOT an ‘ignore’ email. In fact, right now, it forwards to my main email account but when things get overwhelming and I need better organization, I can always stop forwarding and check it separately. Anyway, using your blog name or brand is far better than something like firstname.lastname@example.org… Who the heck is that? A nobody, that’s who and that’s exactly how they would be treated.
Follow Your Readers On The Social Network
Following your readers on your favorite social networks is a great way to build relationships that goes far beyond blogging buddies. For example, I like Twitter (Follow Me). So once I visit a commenter’s blog, I look for their Twitter link, if they didn’t leave it in the comment section of my blog, I’ll follow them (If it looks like they’re active). I do three things from here that only takes a minute. I follow, I add them to a list and then I send them a thank you tweet. Not everyone will respond or even follow back but you’ll be surprised at just how many do.
Start Today By Engaging Here
How important is blog interaction to you? Do you use any of the methods listed and are they working for you? Are you doing something else you’d like to share? As always, your questions and comments are always welcome here.