The Inverted Pyramid – Learning From Journalism

The story follows the lede (the first paragraph). The Inverted Pyramid puts a priority on the most important content and serves that information first. Bloggers can benefit from applying the Inverted Pyramid to their content creation. [Read more…]

A Simple (And Fun) Content Marketing Strategy We Can Learn From Snapple®

Today I want to show you one simple content marketing strategy we can learn from Snapple®. A simple marketing strategy that your readers will love and will help grow your blog. [Read more…]

Setting Up A Static Front Page And Moving Your Blog To Its Own Page

Is it time to move your blog posts to its own page and set-up a special front page for your blog? I’m going to introduce you to a free WordPress plugin that will easily allow you to build that new front page without touching your current blog design or WordPress theme. Without hiring someone to design a custom WordPress theme or even changing themes.

Then I’m going to show you how to adjust the settings in your WordPress dashboard so everything works right. [Read more…]

30 Featured Image Examples For Inspiration

Thirty creative commons images on Flickr transformed into fictitious blog post featured images to inspire bloggers and content creators.

I love looking at photos and I love playing on That made this post a fun one for me. I hope you find it as fun and inspirational to look at as I did in creating it. [Read more…]

Email List Building Techniques for Serious Bloggers

How we’ve increased email subscription rates by over 400%

Guess what? We’ve increased email subscriptions rates by over 400%. In this post, I’ll going over the steps I’ve taken to achieve that increase. I have also put together a how-to guide to help you put your own resource gallery or document library (part of the strategy) but more on that in a minute.

There’s nothing all that advanced in what I’m going to cover here but it is also not free and it’s not easy. This post is geared for those that want to get serious about building their list and doing it right. [Read more…]