One of the most high-return, valuable, and important activities in search marketing is keyword research. Getting high rankings for your keywords can essentially make or break your blog’s performance. Quality keyword research will help you determine which keywords your target market is using in their search queries. Determining which phrases and terms you should target during your SEO efforts will help increase your blog’s traffic. You’ll also get to know more about your target audience in general. [Read more...]
The Value of Keyword Research for Blogging
March 5, 2013 by 27 Comments
What Is Google’s Search Quality Rating Guidelines?
March 3, 2013 by 11 Comments
And How To Use It To Improve Content
Yesterday we announced Google’s public release of their Search Quality Rating Guidelines. I’m betting that many bloggers don’t understand what these guidelines are for and in this post I’ll explain exactly what they are and how it can help you as a blogger. I will also cover a few key points but a complete breakdown of the 43 page document will be in a future post. [Read more...]
How To Report A Content Scraper Site To Google
February 18, 2013 by 19 Comments
It’s hard to believe after Google’s recent updates, but there are still active scraper sites. A scraper site takes your content, usually from your feed, and uses it for content on their blog. In this post, I will show to report these sites that are infringing your copyright to Google and, hopefully, get them removed from the search index. [Read more...]
The Great Rank Debate, Is It Finally Over?
February 8, 2013 by 38 Comments
Okay, it’s settled, Google’s toolbar PageRank isn’t going anywhere. We’ve been hearing for years that Google PageRank is on its way out and, I hate to disappoint everyone, Google’s Matt Cutts just squashed that rumor. [Read more...]
Creating Authority Pages With Regular Updates
February 7, 2013 by 5 Comments
The idea here is to build authority posts or pages on your blog by regularly updating the content with relevant and current information. Not every post has to be an authority page, this would be for ever changing topics that are popular among your readers and will serve them better. The main point in updating posts you consider important is to provide the best possible solution for your readers. An added benefit to these pages, if done properly and visits increase, is Google may update your post in the search engine results pages and possibly consider it a more authoritative article. [Read more...]
