You have to love the new World of Social Media we live in today. Most of you already know about the Super Bowl blackout last Sunday and I’m sure you know about the Oreo Cookie Tweet too. Do you know why the tweet went viral? Can it be reproduced by the typical blogger? I think it can and here’s why…
While it’s true that Oreo had a marketing team standing at the ready to take advantage of any situation they could, let’s be honest, any one of us could have come up with something equally as cleaver. There were several factors that gave that tweet a lift…
- First of all, it was innocent. By that, I mean, it wasn’t taking a crack at someone else like Audi did with Mercedes-Benz. I mean, what’s more innocent and fun than an Oreo cookie, right?
- Second, it’ just a tweet. Oreo posted a tweet with no promotion; not even a hashtag. Speed Stick and Budweiser went for promoted tweets using the search term “power outage.” Oreo just sent a simple tweet.
- Third, and here’s the real kicker (get it? Super Bowl? Never mind…), Oreo only has a little over 73,000 Twitter followers and that’s after enjoying a ton of media coverage two days later. That type of following is common among popular bloggers and within reach of almost anyone.
The way I see it, we should be jumping for joy at to potential opportunities today. I’m not talking about a tweet that could go viral, I’m referring to the idea that social media just took a trend-setting turn last Sunday. Social Media is a power that cannot be denied, even next to multi-million dollar Super Bowl ads.
What if YOU had sent a funny, lighthearted image tweet during the power outage when everyone was looking at their smart phones? I bet you would have even known to include a couple of important hashtags.
Power out? No problem. twitter.com/Oreo/status/29â¦
â Oreo Cookie (@Oreo) February 4, 2013