There has been a lot of discussion about Google+ taking over Facebook and if Twitter is worth our time or not. Personally, I think the hype has just begun and, truthfully, it means nothing. I like the way Ana Hoffman of Traffic Generation Cafe put it on a Performance Marketing Insider guest post titled Social Media Traffic Exposed. Ana reasons that it doesn’t matter what the future holds for G+ or Facebook, or Twitter for that matter, we have an opportunity right now to draw traffic from these social giants.
Any business or blogger waiting to see what’s going to happen is losing out and making a huge mistake. Keep in mind, if you engage your followers and build relationships with them, they will still be website visitors even when the next ‘big thing‘ goes the way of MySpace.
You Should Not Dismiss Twitter As A Waste Of Time
I was reading an article on Social Media Today titled Why Twitter Matters To Marketers Now More Than Ever and Steve Olenski of The Star Group posted some pretty enlightening stats on Twitter’s overall membership traits by Exact Target. Tell me if you think stats like these are the type of traffic you, as a blogger, would like to engage:
- 72% publish blog posts at least once a month
- 70% comment on others’ blog posts
- 61% write at least one product review a month
- 61% comment on news sites
- 56% write articles for third-party sites
- 53% post videos online
- 50% make contributions to wiki sites
- 48% share deals found through coupon forums
Twitter, right now, is a golden opportunity for bloggers that can see through the static and endless tweets of links and self promotion. You must build your following correctly and don’t worry about the numbers as much as the niche. Building your brand on Twitter, just like any other median, requires a targeted audience. Don’t fall for the crazy offers all over the net that will ‘sell‘ you Twitter followers. It’s a waste of time and money and you will be left with a non-responsive following at best.
So what do you say?
Are you building a quality Twitter following? Are you active on Google+ or are you sitting on your hands waiting for the dust to settle while everyone else gains from the experience? Have you given up on Facebook? Your comments are welcome here.