Key Blog Post Components

The Ultimate Blog Post Outline – Free Download

We all need structure, right? Structure not only helps us streamline things, it also helps us feel comfortable doing certain tasks. Blog posts are no different, in my opinion, so I thought I’d share what I consider the perfect post structure by giving you the blog post outline I use. This is my ideal outline but may not be yours so customize it in any way you desire.

First, let’s take a look at a few of the different types of blog posts and show why a one size fits all isn’t always going to be the perfect solution. I’ll list a few off the top of my head and feel free to toss in your own by leaving a comment below.

Key Blog Post Components

As you can see, a single post outline may not universally cover every blog post but I think this one will give you a decent start because it’s very simplistic and generic. Add your own personality and stick with a consistent structure and not only will you find it easier, your readers will find it more pleasing as well.

Create your own mind maps ($)

Some of the key points to cover in the outline are:


Before we write a single word we need to answer a few questions:

  • What is the message?
  • Who’s the message for?
  • What do you want your readers to take from the post?
  • What do you want to gain from the post, e.g. sales, followers, subscribers, influence?


Your title is critical. Not only should you use your keyword phrase, your title need to be enticing enough to make people click to read as well as descriptive enough to bring in the right traffic to keep bounce rates low.

Preamble or Introduction

I like to start my posts with a short paragraph to let readers know what to expect from the post. This is especially important when you’re showing excerpts on your home page, search results page, category pages, etc. like we do here on Hot Blog Tips.

The Message

We know what message we want to relay because we already answered that question so now it’s just a matter of conveying that message to your audience. A few things to keep in mind are; how it’s organized (see subtitles below), keywords (but don’t spend too much time with it) and what type/s of media you want to use (see types of blog posts above).


We all know how difficult it can be to consume a hundreds of words, or even a thousand words that are all jammed into a single messy, never ending paragraph. Breaking our content into organized chunks or sections is very important if we want anyone to actually get something out of our hard work and effort.

Subtitles give each paragraph that starts a new mini-topic a label that help our readers digest our content that much easier.

Every paragraph doesn’t need a title (subtitle), only those that move the reader into a different area within the post subject. What I call a mini-topic, for lack of a better word.

Action Step

This is something I’ve been teaching more and more of lately…

Try to write posts with actionable solutions and offer REAL value with every word you write.”

More on that in a future post, I’m sure, but think about what posts help you, as a reader, the most. It really isn’t from those bloggers that are blowing off steam, preaching to the choir or scolding an opposing view, is it? Most of us, I think, find more value when something helps us solve a problem or teaches us something. How better to highlight that actionable point by actually calling it an “Action Step“?

Call To Action

I know, you’re a blogger but guess what? You’re a marketer too, if you want to build a top blog and profit from it. To help with the call to action, we need not look any further that the Objective section above when you answered, “What do you want to gain from the post“. Your call to action is important. You don’t want to be pushy but this isn’t the time to get bashful either. Guide your readers, they’ll respect you for it – trust me.

Alternative Titles And Copy

This is something I like to take care of while I’m writing the post and I still have that excitement we get from writing the perfect post. This content isn’t for the post, its post post. See what I did there? I know, pretty lame. lol

Anyway, the alternate titles and copy are to promote and share the content with the World when the post goes live. I like to use slightly different copy and titles across the various social networks, email lists and any median I use to promote blog posts. It’s true that most social shares will take the default title but that can often be changed but even if not, you can always include it along with your copy. The idea here is to write this while everything is fresh in your mind.

A Little Commentary (Video)

Blog Post Structure

Download Your Free Blog Post Outline

Click to DownloadI’ve included a free .pdf download of the blog post outline I use on my own articles. I’m not requiring a subscription opt-in or anything like that. If you like it, please share this post; that’s all I ask. 🙂

Your Action Step

I’m preaching what I preach and here’s your helpful action step… Download your free copy of this blog post outline, edit it to fit your needs and style and then try to deliver a consistent structure for your readership.

I Hope This Was Helpful

You see, we don’t have to call it a call to action; it just needs to be one. So if you found this post and post outline helpful, share it with your friends so they can benefit from it as well. Use the social share buttons above or below.