Blog Post Content Planning

Blog Post Content Planning – Infographic

I have something special for you today; a 2 Minute Reference Sheet for Blog Post Content Planning in the form of an infographic. I hope it’s special anyway; I spent 12 hours creating a 2 minute reference sheet. lol

Below the sharable infographic, you’ll find a HTML version loaded with resource links.

Blog Post Content Planning Reference Sheet (Infographic)

Share this Image On Your Site


Download Hi-Res .PNG
1200px X 7385px (1.35MB)


Blog Post Content Planning Reference Guide

Outline PLUS a Ton of Resources (HTML Version)

Key areas of Planning

  1. Interaction
  2. Supporting Data
  3. Visual Aesthetics
  4. Content Chunking

Focus & Direction

Determine Content Flow & Importance


Social Sharing: Inspire sharing with amazing content in sharable chunks. Create visuals that demand sharing. Include Tweetable quotes and social share buttons.

Blog Comments: Want comments? Start with visiting other blogs within your niche and leave high value comments. Ask for comments with a call to action.
                                    See What Does Blog Engagement Mean to You?
                                   And Blogging Has Grown Beyond Just Comments

Email Replies: When you mail your list about your latest content, ask for input via the email reply function.

                                   Are you a VIP Member yet? It’s free.

Brand Advocacy: Empower your brand advocates. Recognize your most loyal following. Identify, encourage, and reward your brand advocates.
                                       See: Empowering Brand Advocates and Encouraging Brand Advocacy

Take It Offline: Take the next step and make yourself available via phone, Skype, hangouts and in person. Attend conferences and relevant functions.

It’s easy to impress me. I don’t need a fancy party to be happy. Just good friends, good food, and good laughs. I’m happy. I’m satisfied. I’m content. ~ Maria Sharapova

Supporting Data

  • Statistics and Data:
  • Supporting White Papers:
  • Research:
  • BOTTOM LINE: Know what you’re talking about.
                                         SEE: Authority And Influence: Blog About What You Know
  • BE PREPARED: Have access to proof WHEN you’re asked.

Either write something worth reading or do something worth writing. ~ Benjamin Franklin

Visual Aesthetics

Content Chunking – Layout & Design for Scannable Content

GOOD Design:

BAD  Design:

  • Long blocks of text
  • Vertically uniform outline.
  • Too many fonts and colors
  • Small or light text
  • Crowded & overwhelming content

More Layout Options

  • Opt-in form Better yet: Learn about LeadBoxes$
  • Bullet lists
  • Lead Magnet – I use LeadPages$
  • Proper Headings
  • Icons & Images


Know Your Message: What action are you trying to inspire?
Know Your Avatar: Who are you writing for?
Inspire Social Sharing: Make it easy and desirable for your readers to share your content.
You’re Not Finished: Now promote your post and use existing content on other platforms.

Over To You – Action Step

My call to action is simple – Go out and create the content of your reader’s dreams and find success in all that you do. Thank you for your time and I’m glad to be part of this amazing blogger community. Take action today and blog on…


About Brian Hawkins

Blogging superhero by day and internet super villain by night. Blogger, future online millionaire and an all around great guy.


  1. KeithBresee says

    Hey Brian!

    This is really great! Im in the process of getting things ready for the year and this is really helpful!


Speak Your Mind

This site uses Akismet to reduce spam. Learn how your comment data is processed.