Content Discovery Tools

Content Discovery Tools Part 2

A little supplemental audio for you:

Last week I featured Swayy as one of the Content Discovery Tools I use. Today I’d like to share several others tools I use to fill in the gaps. I use these sites and tool to discover great content to share, primarily with Buffer, but they are equally effective for finding great reads, new connections, post ideas and sharable content for any social sharing platform. Before we get started, I just want to mention that I an not necessarily using these tools the way they were intended, at least for the topic of content discovery. For this post, I’m focusing on finding great content to consume and share with our followers; I use Buffer but these tools will work with whatever sharing method you prefer.

Renting attention is easy, earning it is hard. Mike Volpe, CMO of HubSpot (Quote found via

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I’ve been with Triberr for years and, truthfully, I was getting a little overwhelmed with it late last year. In fact, last November I announced I was pretty much dropping everything to focus on Google Plus, YouTube and Twitter – temporarily. My plan was to start working things like Triberr, Instagram, Facebook and Pinterest back into the mix after the first quarter of this year. That turned into six months for a couple of networks and I may never go back to a few others. Anyway, I added Triberr back into my routine a couple of months ago and I’m glad I did. I have an entirely different focus when it comes to Tribber than I did previously.

My Tribber Then

In the past I was concerned about reach and the number of retweets I could generate. I was stressed daily tring to keep up with the constant approvals. More than that, I was frustrated with other members adding posts to share that had nothing to do with the Tribe’s topic; things like dog grooming posts in blogging tips or marketing Tribes. Third, I was totally against the re-blogging concept. Dino showed me how to turn that function off and we essentially agreed to disagree on the reblogging concept.

My Tribber Now

Now I’m really enjoying Triberr. I don’t worry about the “numbers” and I focus on the community and content. Reblogging isn’t even a part of Triberr any longer (for any member) and I am super-selective on the Tribes I join. I check Tribes to be sure they’re being run and moderated correctly before joining or accepting an invite. If I see crocheting or baking tips in a social media marketing tribe, I don’t bother joining. So now I get quality content to share within Triberr and beyond. By beyond, as with each of these discovery tools I’m mentioning, I take that same content I like and share it across my appropriate networks using Buffer.

Social Buzz Club

One of the featured I love about Swayy is the daily emails I receive loaded with sharable content and that’s exactly what I get with Social Buzz Club. Social Buzz Club is a free collaborative content sharing system in the form of a membership site where members share one another’s content using a point system. As exciting as that is, the free membership, as far as the point system is concerned, simply isn’t a great use of my time with its 10 to 1 sharing ratio. With that said, the Social Buzz Club is loaded with amazing content by some great bloggers, at least within my niche. Not only do I receive emails with clear titles that I can check out, it’s not much effort at all to earn a point before I sent the link off to buffer. Social Buzz Club allows you to share directly from their site and even has a scheduling feature. I share via Social Buzz Club first (using just one of my Twitter accts) and then open the post up (Don’t forget to remove the Buzz Club frame so you’re sharing the right URL) in the originating blog to share via Buffer or comment. Truthfully, if I didn’t have so much going on in so many accounts, I’d look for sites like Social Buzz Club, and their scheduling feature, and not even bother with Buffer. Another cool thing about Social Buzz Club is when I share through their system, the @ name of the member is automatically included. This is important and saves me the time of searching on their blogs for it.

With over 34,000 members, is a content discovery powerhouse. Without going into the many designed uses of, (discussions, groups, member ranking/voting, events, and jobs), for this post I want to focus on the “Explore” function. There’s enough great content listed in to make your head spin. Seriously, the discussions alone are worth their weight in gold for the trending insights but you will find member-shared content such as:

Wrapping Up

I want to keep this post down to a reasonable length today so I’ll keep it to those three tools listed above but I will, very quickly, list a handful of others that many of you are probably already using.

VIP Member Contribution:

Neil Ferree of Ferree Money was kind enough to contribute this (Thank you Neil):

I like Swayy too. It’s a nice content discovery engine.
My current content discovery model includes;

  • Feedly
  • G+ Stream

My readers resonate with content I create and curate on social, seo, and content marketing automation tips and techniques.

What’s Your Favorite Way of Discovering the Best Content to Share?

I’m sure the best answer would be to simple create it but since none of us are quite there yet and we want to network and offer the most value for our readers and followers, I wonder what you are using. Are you using and of the “tools” I mentioned or something else? Do you have trouble finding great content? Do you run out of time before you get to the good stuff? I’d love to see your comments, ideas and questions below.

About Brian D. Hawkins

Blogging superhero by day and internet super villain by night. Blogger, future online millionaire and an all around great guy.


  1. Hi Brian,

    Social Buzz Club? 10 to 1 sharing ratio for the free membership is a waste of time indeed. But honestly I don’t understand why people buy the paid memberships 🙂 5 to 1 sharing ratio is still not a good use of someone’s time 😉 I don’t know, maybe there’s something that I missed though…

    • I don’t want to trash Social Buzz Club Adrian but I think we’re in agreement there. To me its a little like those websites back in the day where people would click on a site for 30 seconds so someone else would see their site. I forget what those programs were called but at least Social Buzz Club is based on “potentially” real shares. They do have some popular people as active members like Denise Wakeman, Bill Gassett, and Rebekah Radice but I really like some of the content I find there.

      • 1) Traffic exchanges or something 🙂
        2) I know that some popular guys use SBC. I discovered SBC after noticing the hashtag #sbzclub used by Bill and then checking what that hashtag stands for 🙂
        3) You may want to know that you have a deliverability issue. Your email notification landed in my Gmail spam folder.

        • Oh no, thanks for that. I’ll try to look into the problem and do a little testing. I’m pretty certain it’s a clean IP and I’m on a dedicated server. I’ll check a couple of sites that show if we’re blacklisted.

  2. Hi Brian,

    It’s great to meet you via Triberr!

    I just recently started using it myself and I’m really enjoying many of the connections I’ve made as result that I would not have anywhere else.

    I just recently joined Social Buzz Club as well and I’m really enjoying many of the articles I have read from there. It’s a quality site.

    In the end, it’s all about connecting, learning from one another, and maybe even earning shares and opportunities for business. Especially for those of us who are blogging for business and get it!!! It’s all about finding those relationships that just work!!!

    I hope you have an amazing week Brian. I look forward to reading more on your blog!

    ~ Don Purdum

    • Very well said Don, I almost want to add that to my post. 😉 A lot of bloggers are chasing traffic and haven’t learned that influence begins at trusting relationships. Hey, that might be a famous quote someday. lol

  3. Hi Brian,
    Very very nice article and one of the best i have read in a real while.
    Your article is really worth a read.
    I am in search of new content all the time and it is such a headache. Didnt knew about all these tools which can make my search easier. These tools can give me something of a new idea which i can improvise.
    Thanks for sharing.

  4. Hi Brian,

    I fell in love with Triberr 2 weeks back.

    I was grateful to use it again – they weren’t keen on the topic of my old blog so I couldn’t share it on Triberr – so naturally, when I opened the doors at Blogging from Paradise, I was in.

    I immediately started a tribe and it took off. It has close to 30 members but the real reason why it took off is that people actually engage. Some of my posts generated 30 comments on Triberr, which is no joke for engagement there.

    You said it up top; joining relevant tribes and focusing on building a community are 2 keys which make Triberr go. Success lies there; engaging in relevant spots.

    I comment extensively on the blog posts themselves and leave a few lines on Triberr too. Each chat builds a little bond and helps grow the communities where the post is being shared. It’s so darn simple. Be chatty, hang in relevant spots and simply persist, and your relationships built will increase, which can lead to all types of sweet benefits.

    Thanks for sharing Brian. Excellent post here with some power communities.

    Tweeting through Triberr.


    • Absolutely Ryan, and I should mention to anyone else reading that I said I was very selective in the Tribes I joined and yours is one of the few I’m a member of. You’re doing a fine job with Blogging from Paradise.

      Hey, I’ve been meaning to ask someone about commenting on Triberr so I’ll ask you. Perhaps it will help someone else as well. When someone comments on a post on Triberr, I can’t seem to @ their names. How do I tag them with my reply so they’re notified?

  5. Hey Brian,

    Well, I’ve been a loyal faithful member of Triberr since the beginning. I think I was invited in six months after they opened. I’m a part of so many tribes I never run out of great content. I’m blessed to be in tribes with some of the top people you’ve mentioned above that are on SocialBuzzClub.

    I don’t like sites that have points or voting systems. I’ve done those in the past and I haven’t had much luck. I’ve been the one sharing and commenting with no support whatsoever so I just threw in the towel with them all and refuse to go back, sorry.

    So I would say Triberr is #1 for me for finding great content Brian. I have checked out Inbound from time to time but I’m going to be honest with you, I have so much darn content to read that I don’t need to go and find more. I never have enough time to read the ones I do find.

    I will say that I agree with you though about the way some people have their tribes set up. I wish they would stick to the topic and quit adding all these people. I’m tired of getting invites from every niche outside my own. I just mute all of those so I don’t have to bother with them because I do like some of the content in certain tribes. I just share what I want and don’t worry about the rest that’s all.

    Great share Brian and thanks for this post.


    • Thank you Adrienne, I agree completely. I don’t care for point system sites either. I was hoping you would comment because I know you’re big on Triberr and, I hope it’s okay to say, you’re a superhero when it comes to engagement. Not only on your own blog but almost every blog and social site I visit. lol Like I mentioned in a previous post, you can run circles around most of us.

      I had someone in one of the Tribes I was in last year tell me I should never delete a post in my feed so I ended up leaving the Tribe because over half of the posts were unrelated to the topic. I don’t believe they had the hide feature then, or at least I never noticed it. Or maybe it was hide and not delete. I feel so old. lol Thanks Adrienne 🙂

      • Hey Brian,

        I’m flattered but I’m not really super engaged everywhere. Take Triberr for instance. I don’t really leave a lot of comments on their posts, I prefer to do that on their blogs. I know how important their blogs are to them and who has the time, accept for Ryan, to comment on everything. I don’t, I’m worn out enough commenting on blogs and responding to mine! LOL!!!

        I’m sure that person told you that because they wanted you to share everything. Even Dino will tell you not to share something you don’t feel good about. I have so many people want me to join their tribes so they start off beautifully and the next thing you know they’ve invited so many different niches so I end up muting them period. They’re not in my niche darn it, it’s not that they don’t have good content but don’t you understand how this works?

        I just didn’t approve stuff I didn’t want but I’m glad they’ve improved it so we can hide posts and mute people! 🙂

        Thanks Brian.


  6. Hey Brian,

    Great post here. Triberr is my bread and butter right now.

    After having signed up for it for a full year, not knowing how the heck to make it work, giving up on it, then starting all over again and giving it another go, just to FINALLY get it to work, I love it. And even though I’m not in alot of tribes as of yet, the tribes I’m in, I love them because they’re really engaging. Which is what I’m trying to be all about. And I’ll engage on both Triberr and their blog posts.

    I’m on Social Buzz Club, but I don’t share my content there. I have the free membership which is that 10 to 1 thing you were talking about, but it IS a great place to find some great content to read – I’ll give them that.

    Inbound is another great one that you mentioned and you’re right. The stuff that they have there is GOLD. My only problem is that I don’t use it as often as I should, and that has to change.

    Thanks for this post here, Brian. Good job.

    – Andrew

    • We seem to have the same problem Andrew, actually implementing certain things consistently but that’s probably because we’ve learned so much it becomes overwhelming. For example, I have enough “time-saving” tactics to use use up every minute of the day. Hey, you think that will be a famous quote someday? lol Thanks for taking the time to comment and for being so supportive Andrew. 🙂

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