Too Many Ads

Laffer Curve Explained For Blog Advertising

Don’t Plaster Your Blog With Ads If You Want To Make Money

Too Many Ads These days, it seems like in-text links are popping up on every niche site and even on forums. As of 2012, INTENTclick is one of the most popular solutions for sites about making money online and saving money, as well as coupon sites. The appeal to bloggers and other publishers is that these type of links monetize content that is not already monetized, i.e., the content itself. While traditional banner ads confine themselves to ad-space and unused space away from the main content, in-text links can be embedded right in the content on keywords that appeal to the reader. Some banner ads appear in the middle of articles, but unlike in-text links, they are easy to scroll past and thus most readers ignore them.

In-text links therefore have the advantage of appearing in space where readers don’t expect them and are thus less blind to them. They also tend to not annoy readers since, although a small pop-up is displayed when a reader hovers over a link, when not hovered over the in-text ads are very easy to avoid. However, when misused they can irritate your readership and devalue your content. Here’s a few things you can do to make sure that that doesn’t happen:

Don’t use too many ads

The only thing people hate more than ads is more ads! You’ll need a few to keep your site running and make money, but think of the amount of advertising (and the amount of each page’s usable space that’s taken up by ads) like the Laffer curve.

Laffer Curve Explained


The Laffer curve is commonly used to justify cutting taxes on the top wealthiest Americans on the grounds that cutting the wealthy’s taxes actually increases government revenue because the tax cuts lead to more commerce.

But that’s not how it always works. Cutting taxes for the rich (or for anybody) can increase revenue by increasing total commerce which can more than make up for the reduced percentage of the total commerce being taxed. However, the way it really works is there is an optimum tax rate for revenue generation: If the government taxes below this rate, commerce grows (until infrastructure and government services start to collapse from lack of taxes, but that’s beside this point) but not enough to make up for the lower tax rate. If the tax rate is raised too high, then commerce shrinks and the increased rate doesn’t make up for it.

What does that have to do with in-text ads?

This can illustrate in-text ads perfectly: If there’s too many ads (if taxes are too high), then even though each person who views your site is more likely to click on it, your site will be devalued so not many people will see it (the higher rate in taxes won’t be worth the drop-off in commerce from a revenue perspective). Similarly, if you don’t use enough INTENTclick in-text links (if taxes are too low), a lot of people will visit your site (commerce will expand) but you won’t be able to capitalize on that traffic.

This means that you need to find an optimum ad density (for in-text ads) and amount of ads per page. You lose revenue if you miss either side of this sweet spot, either by lowering your clicks/reader rate or by lowering your readership.

About Murray Newlands

Murray and his company, Influence People, do blogger outreach and SEO work for a variety of clients.


  1. I am not that familiar with your post here but thanks a lot for sharing it then..

  2. Too bad that Intentclick is for money saving sights only. Though, I’m sure it is just a matter of time before other affiliate networks jump on this next. I think that people are just getting tired of banner ads in general. A few on your site is ok, but too many and like you said, it can turn your readers off.

  3. Saul Fleischman says

    Brian, check out your sharebar – I wanted to SU-like this, couldn’t find the SU button. Talk soon, SauL

  4. I came across different sites with many pop up adds. It’s like a appearing every 2 minutes, what i did is a leave the site and not waiting my time.

  5. This is problem commonly occuring on beginner bloggers who want to earn revenue from their blog. Myself as a blogger knows exactly what it feels when ads are popping-up everywhere within a blog. More imporatantly, they think the more they put ads the more money will come in.

  6. I think intext-links are the best way to advertise. Nothing scares a user more, than a pup-up ad. And also other ads are, if there are to many of them, a killer. But in-text links aren’t that obvious, but however the user has to look at them, if he reads the content. Nice post!

  7. Hi Saul, SU is in the floating SHAREBAR to the left.

  8. Lennart Heleander says

    Simple expression, I leave a web page or blog if it looks like a flashing Christmas tree with lots of ads and popup.

  9. Yes you are right it’s looks messy

  10. Ganesh J. Acharya says

    I could not read most of the numbers in that photo.

  11. Murray Newlands says

    Thanks Clemens. I mostly agree that pop-ups are noisy, however, most in-content ads carry small pop-ups that aren’t noisy. They only appear if you hover your cursor over the link for a while and they’re easy to close, whereas a lot of pop-up ads these days cover the entire page or have fake X’s that induce PPC fraud. Luckily, in-content ads from companies like INTENTclick and VigLink don’t do that.

  12. That is really great tutorial..Thanks for that..We should do blog advertising properly

  13. Disturbing readers with the lot of popup ads is the worst thing a blogger can do. But I think with INTENTclick one can avoid such things. INTENTclick in-text links is the best way to earn from the visit counts. The newbies in blogging should understand this as they form the majority who try out variety of ways to make money from popup ads.

  14. Many sites still have an overload of advertisements, and I tend to blank them out now.

    In text linking is definitely the way to go, unless you’re trying to purposely take people away for your site using an ad-sense style theme.

  15. Yes I agree with you
    If one has to limit number of ads per page.
    As when I read blogs or surf sites, nothing irritates me other than pop ads. I am not against using them but some people use banners, popups and text ads also, and that becomes worse experience.
    Just two days before I removed two adsense units because I felt I am low on traffic and no use of placing them.
    And this post justified my move. Great Post, I liked it

  16. personally when i have come across different sites with many pop up adds. i tend to get out quickly

  17. Too many banners on blog will decrease the level of viewers.

  18. Paras Sharma says

    thanx for wonderful writeup. i have a query hope you will reply to it. the recent google announcement of ads placement has reduced my CTR drastically. i used to place ads above post and was able to get decent CTR, after the announcement i have removed that ad above the post and placed below the post. now my earning has been reduced to 50%. i did this because google said they will penalize.

  19. Larry Lourcey says

    I realize it is a necessary evil now – ads and popups on every blog. However, it just gets so distracting sometimes.


  20. I am so surprised to see the Laffer somewhere outside of my uni textbooks!

    Interesting application.

  21. Jeremy Ruggles says

    Thanks for that explanation. It makes sense to me. I never did like going to a site that was plastered with ads. I surely would not want to keep going back to a site like that.

    We have to remember that the point of our blogs should be to enhance the visitors day by giving them some value.


  22. Great title firstly, Creative one. πŸ™‚
    I think that a blog with lot of ads is really annoying as it becomes unstable for a reader.

  23. Ganesh J. Acharya says

    I’ve removed Inline ads from one of my website. I never realized they were annoying.

  24. Yes full of adds means annoying. All site owner should use less adds bcz readers are here for Article not for Ads. Nice Share. πŸ™‚

  25. Popup ads truly makes readers to leave the site. I never use such ways to advertise on my site. This makes readers disturbed while reading. But I think INTENTclick is the best solution to keep readers attached with the site. And to capitalize on the traffic of our site is the best way to earn profit. In-Text links are the best way to get this done.

  26. Cladding Guy says

    as what I read from Google blog that they’re going to penalized sites or devalued their ranking if your site is full of Ads that almost occupied above the fold of your site. Sometimes banner ads or adtext may seem so annoying if you’re a site visitor that wanted to browse relevant information that causing you to misclick them that you thought its part of the information. too bad.

  27. Newbies in blogging world think that they can make more money by placing more number of ads on their blogs. But I think this can land them in getting less visit counts and less trusted readers. But the tips which you have shared regarding the right positioning of the ads are very good. I agree with you that in-text links are the best way to advertise on the blogs. By using in-text links, one can rightly place the ads using the keywords in the content. This is the safest way to advertise as this do not disturb readers with unwanted popup ads on the blogs.

  28. If you are looking for a way to make money online from home without spending a dime, you can maximize classified sites that allow you to post free ads on a product or service you want to promote on the internet.

  29. Anonymous (Read Comment Policy) says

    your right, this is the best way to make money online you need to make sure you have minimal advertising, google doesnt like too many ads on your site, thats the thing, they will give you lower search engine rankings.

  30. Jeevanjacobjohn says

    Hey Murray,

    Awesome blog post!

    I love it because you connected two different things – You used a principle to explain how blog advertising works. I don’t have to worry about this, at least not right now, because I am not monetizing my blog. I might do it later (and this post is certainly going to help).

    Anyways, thanks for the post

    Jeevan Jacob John

  31. I add this point in most of my article, “Don’t just blog for money”. Bunching ads can lead to lose in readers.

    Very well written, a great piece of information.

  32. That’s so right.
    In my guest post on BBT about “10 reasons why I’ll not visit your blog again”, my first reason was this – I hate your pop ups. That really annoys me.

  33. Murray Newlands says

    Yeah, in-text links do have small pop-ups but they’re easy to close and they stay out of your way unless you hover over them for a while.

  34. sai krishna says

    not only for promotion i think πŸ˜‰ i will use Facebook&social media to meet new bloggers and build strong relations πŸ™‚

  35. Murray Newlands says

    Yeah, it’s great to illustrate pretty much anything where the optimum is in between too little and too much. If you like salt, I guess you could even use it to explain the amount of salt you should put on eggs.

  36. Murray Newlands says

    Thanks Jeevan! I’m glad you read my article and liked it! πŸ™‚

  37. Including the advertisements on the blogs is the best way to earn without much effort. But I think this must be done with a proper approach, only then it will be successful. Placing the ads in appropriate positions will not disturb readers while reading the articles. Also as you have mentioned about the in-text links, these links are the best way to do advertising. Readers are not distracted with these links as they can be easily avoided.

  38. Great Information. Also with the new Google algorithm coming out I heard that sites will be punished for using to many ad above the fold.



  39. Cristian Balau says

    Thanks for the laffer curve explanation, made it all more clear for some reason. I always decided how many ads are enough, I always known if you have to many of them profits will in fact drop.
    If you ask me its all about keeping everything “decent”. Point is, don’t hurt your readers eyes and attention with to many ads and I’m sure everything should be fine.

  40. Mostly some of the bloggers commit this kind of mistakes and mostly beginners. They think that putting a lot of ads on there websites will increase their money and the answers is no. Too many ads will only make your blogs more like a trash.

  41. Matt Steffen says

    Also, ad should always be on the bottom right-hand corner. The closer to the top left, the more it hurts your SEO.

  42. Just how many is “many”? I put a maximum of 4 ad blocks on my sites.

  43. Bravo, using the Laffer curve as an analogy over ad optimization is quite impressive. Works well, paints a nice picture. What I’ve been finding lately is more trickery ads. Where I’m told to click somewhere to get to the content I’m after but what looks like the right link is actually an ad. So I click through, see I’m in the wrong place, go back and find the right link. The internet has become a place for sneaky ads.

  44. In my point of view, there are many ways to advertise your business. Those are intext-links, banner add etc. To choose a proper advertising way business owner have to understand about targeted traffic.

  45. Murray Newlands says

    Google will punish you if you have more than three ads above the fold.

    As for defining “many”, it really depends on your site, your audience, how long a blog post is, etc.

  46. Murray Newlands says

    Thanks Charles.

    In-content ads, like any ad, can be misused to induce clickfraud, but it’s not as big of a problem for affiliate links than it is for PPC links because the clicker still has to buy something for the blogger to get paid with affiliate links. The main thing that’s important is to not place ads trickily and to disclose on your site that you’re using in-content ads; some places like California require this by law.

  47. Danica Green says

    It is said that blogs earn revenue from advertisements but too much advertisements in a blog lessens the interest and engagement of readers.

  48. Bhupendra Sharma says

    I thinks pop ups are creating a wall between blog and reader. most of reader hate your pop ups and leave your blog.there are many other ways to advertise business like in text-links or banner ads.

  49. The picture itself speaks. If there are lots of ads, readers get confused, so no click and no earnings in PTC ads. Additionally lots of banners and ads makes the blog look spammy. I never prefer those kinds of blogs. Rather nice ads position can help us earning than to add more and more ads.

  50. I truly agree with this post. Plastering a blog full of ads is just loosing some readers and to lessen our blog’s readership. Nice tip and knowledge delivered here. πŸ˜€

  51. Arjun Rai says

    You have mentioned a good point and really its thinkable for all bloggers and they should implement on their blogs so that they can create a nice and descent presentable blog. thanks for sharing this.

  52. I have a friend that taught me a lot about blogging but her blog has gone downhill because she got sucked into the ad market. Now her blog is COVERED with ads. They pop up, slide out.. and flash all over the place. I don’t even remember what her content is about after I’ve spent 15 seconds getting attacked by the ads. This article is so true!

  53. David Sneen says

    Like so many other things, there is the optimum rate. The trick is to find that optimum rate…and be able to adjust it as tastes change. Not too hot…not too cold.

  54. Good advice. Personally, I won’t even bother with ads. And I find sites with “the more the merrier ads” theme, annoying.

  55. until i installed adblock (wich is a plug-in for chorme that blocks all the banners on websites), i wouldn’t even stayed on a website with lots of banners and stuff like that. So believe Murray when he says “DonҀ™t Plaster Your Blog With Ads If You Want To Make Money”!

    great article

  56. Yes. Yes. 100 times Yes.

    There is nothing worse than coming across a promising blog only to have it spoiled because the producer has plastered adverts all over it. At the point at which adverts thats to have a detrimental effect on the look of your page it’s time to stop, they’re doing more harm that good.

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