20 Twitter Mistakes That Hurt Your Brand

Tweeting is content and your content should have a strategy. Call it content marketing or content creation, what matters is you’re getting the most from your content without hurting your brand or wasting your time. [Read more…]

Why You Should Connect YouTube & Twitter

With the frustrations we often have when it comes to social sharing automation, at first glance it may not seem like the best idea to connect your YouTube account with your Twitter account. In this post (and video), Sheryl will explain why it just may be in your best interest to link the two accounts after all. [Read more…]

How To Find Social Accounts When Your Brand Is Already Taken

Let me tell you all about it:

I’ve been talking a lot about domains and branding lately and in this post I’ll help you discover new social media possibilities when the brand you are setting up is already taken. Once you have secured your domain you’ll probably want to find matching Twitter, Facebook, YouTube, Pinterest, etc. profiles to support your new brand. We often find the perfect Social Names are already taken and we’ll need to get a little creative and find another solution. That’s what we’ll get into with this post – Your Brand on Social Media. [Read more…]

List Building Technique Using Twitter And ClickToTweet

I’m going to show you a cool list building Twitter trick using ClickToTweet, Twitter and your subscription “Thank You” message and page. In just a few simple steps, you can have a powerful list building technique that encourages engagement and social sharing. [Read more…]

How To Effectively Follow The Masses On Twitter

Twitter is a powerful social networking tool that can help build our brand, our influence and expand our social media reach. This article and video takes a look at the two different thoughts as far as Twitter Strategy – Should we build Twitter big or keep it manageable?

I should also state that this is my way, not the only way of managing our Twitter accounts. I have heard some VERY convincing arguments from others that go in almost opposite directions. As with everything we do, find what works best for you and ignore the rest. 😉

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