image - Detroit Empowerment Zone Program

How To Find Your YouTube Audience Retention Stats

image - Detroit Empowerment Zone ProgramThis is going to be super short and simple as I discussed retention (Drop View Times) on Audience Retention -€“ Are Your Videos Being Watched?

Log into your YouTube channel,


Now click ANALYTICS in the top bar,

In the left column, click AUDIENCE RETENTION.

Now you will be able to see the retention times for each individual video.

image - Audiance retention

Now just click in the box that says CONTENT to pick which video you would like stats on.

If you get a message that says “There were not enough views for the selected date range and content. If possible, please broaden your date range or select different content,” then hopefully that is a brand new video and that is why you don’t have enough views yet. Otherwise, you REALLY need to check your META, Privacy settings and your promotional techniques.

Now if you happen to see a graph that is showing a 100% or more as in the image below, don’t get too excited because this happens time to time. You can try changing your Date Range to see if you get a realistic graph, but it is most likely just the glitch that sometimes happens.

image - 120 retention

It is that easy to see if YouTube viewers are staying on your videos or using that itchy mouse finger to skedaddle off to something better.

Once you figure out where/when you are losing them, you can work on ways to keep them.

About Sheryl Loch

I am always learning new and improved ways to better our blogs, forum, and e-commerce sites. You can find me at The Internet Marketers Guild and +Sheryl Loch.
I tend to be a bit straight forward and sarcastic at times so ask for an honest opinion and you shall receive...even if it is not what you want to hear.


  1. Boy I feel dumb. How long have these stats been available? Thanks for the post – knowing if your content is working is a huge part of the battle and the surest way to improving performance.

  2. Hi Simon, do not feel dumb. There are so many people that don’t know that these stats are available, nor do they have any clue what they mean. You are now a step a head of them. ;-}

    Yes, when you can see a little as to how people are reacting to your videos…then you can start figuring ways to improve.

  3. Hi, I found this post awesome. Before reading this post I am able to check my youtube stats. But you solve my problem.
    Thanks for this……….

  4. Great i had known of the Audience retention tool, but quite not used thinking its worth. Your post urges me to use it more!

    • Sheryl Loch says

      Hi Nayan, be sure to check it out. Every little bit of info you can get on your viewers will be helpful.

  5. That’s quite interesting, I haven’t worked on YouTube marketing but surely it’s a great source to attract targeted audience without SEO. I’m certainly going to use it in coming days and will utilize this audience retention stats.

    • Sheryl Loch says

      Hello Aarti, video is a great way to reach your target market. There is SEO involved with title, description, tags, linking, embedding…It just seems easier to get them ranked than many plane web pages.

  6. I have been stumped on the 100% figure for a while. this explains it… thanks for sharing. I changed the date range and it seemed to work.. yaay

    • Sheryl Loch says

      Hi Andrew, glad we could help get your issue figured out. I was super surprised one day when I had 120% retention. I may not be a math wiz, but I knew something was not right with that. ;-}

  7. Nice tip, I never noticed it…It’s a great way to check and make sure your visitor stay on your video’s…

    • Sheryl Loch says

      Hi Sanjeev, Youtube has some good analytics info. Having a little insight to what your viewers are doing helps a lot!

  8. First time I come to know about this. Thanks for your post. It will help me to keep more visitors to my youtube videos.

  9. nice tips i liked it. i used youtube many times but not notice it.

  10. I like the new look of the Channel pages on YouTube and spent a few mins re-looking at the statistics pages. However, if it is *your* clip, a further link appears “View more statistics”. The gives an overview page with a link to “Audience retention” and a graph of the percentage of hits against the duration of the clip. In effect, one can see how many of the ‘total views’ actually saw the entire clip. Great job. Thank you.

  11. Now it becomes easy to gain audience’s retention stats.. Thanks for sharing this info..

  12. Awesome post, i too have a youtube channel for my blog to improve some traffic.

  13. Very informative blog! Thanks for sharing this information. I would agree that there are indeed a lot of people whose purpose is to deceive many just for their personal gain. I hope this blog could reach as many readers to share this worldwide.

  14. Excellent post..i have used youtube videos but i didn’t noticed it..its a good idea to get targeted audience to our site..thanks for sharing.

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